Public Ignorance

[captainfog]

I was at one of those research focus groups last night observing the public behind one of those glass screens (I can see you but you can't see me:crackoff: )

Amazed at the public understanding (or lack of) of environmental issues.

One woman in the 25-35 year old group actually asked......."when is global warming? When is that due to start?" :haha: :shake: :sigh: :grr:

Despite this being the current hot issue in the media and in goverment we have a long way to go in educating people about global warming.

Another gem for you....

"Carbon emmissions??? Isn't that something to do with your MOT?"

Dear oh dear oh dear......yes I know that is a section on your car's MOT but in the context of the rest of the discussion, that really should never have been mentioned.

Left feeling astounded at the lack of public awareness of the biggest issues this planet has to face.

[Rich]

Fact is the majority of people don't really care - and that's is why so little is really achieved.

[Neil Young]

I was at one of those research focus groups last night observing the public behind one of those glass screens (I can see you but you can't see me:crackoff: )

Amazed at the public understanding (or lack of) of environmental issues.

One woman in the 25-35 year old group actually asked......."when is global warming? When is that due to start?" :haha: :shake: :sigh: :grr:

Despite this being the current hot issue in the media and in goverment we have a long way to go in educating people about global warming.

Another gem for you....

"Carbon emmissions??? Isn't that something to do with your MOT?"

Dear oh dear oh dear......yes I know that is a section on your car's MOT but in the context of the rest of the discussion, that really should never have been mentioned.

Left feeling astounded at the lack of public awareness of the biggest issues this planet has to face.
Just out of interest, who moderated the session?

[captainfog]

Just out of interest, who moderated the session?

:source:

A guy called Mat

Why?

[Neil Young]

:source:

A guy called Mat

Why?
It's my job.

As for Mat, I wouldn't wipe my boots on him. (That's a joke - I don't know who he is. I would almost certainly have done a better job though. :crackoff:)

[captainfog]

A company called Discovery did the work for us

[Neil Young]

A company called Discovery did the work for us
Oh right I know of them.

So I'd guess you were in Southgate or Gloucester Place.

What do you do?

[captainfog]

Southgate

would have prefered to be in Glaocester Place.

I work in Financial Services as an Analyst....yawn

[Neil Young]

Southgate

would have prefered to be in Glaocester Place.

I work in Financial Services as an Analyst....yawn
I've done loads of groups in their facility in Southgate - it's a pretty good one though maybe not as convenient.

Really? Why were you there then and what was the reason for doing it?

It's amazing the gaps in some people's knowledge but it's always really interesting I think and nearly everyone has something useful to add in one way or another (even it is just to remind us how ignorant some people are!).

[captainfog]

I've done loads of groups in their facility in Southgate - it's a pretty good one though maybe not as convenient.

Really? Why were you there then and what was the reason for doing it?

It's amazing the gaps in some people's knowledge but it's always really interesting I think and nearly everyone has something useful to add in one way or another (even it is just to remind us how ignorant some people are!).

Consumer research :crackoff:

I've been to a couple of these things now and you're right, just because they don't know something, that isn't necessarily a bad result, it is simply reflecting the general populous' opinions and views.

[Neil Young]

Consumer research :crackoff:

I've been to a couple of these things now and you're right, just because they don't know something, that isn't necessarily a bad result, it is simply reflecting the general populous' opinions and views.
:haha:

You've got to listen to the people. :rock:

Then listen to me telling you what it all means. :crackoff:

[tomasjj]

I was at one of those research focus groups last night observing the public behind one of those glass screens (I can see you but you can't see me:crackoff: )

Amazed at the public understanding (or lack of) of environmental issues.

One woman in the 25-35 year old group actually asked......."when is global warming? When is that due to start?" :haha: :shake: :sigh: :grr:

Despite this being the current hot issue in the media and in goverment we have a long way to go in educating people about global warming.

Another gem for you....

"Carbon emmissions??? Isn't that something to do with your MOT?"

Dear oh dear oh dear......yes I know that is a section on your car's MOT but in the context of the rest of the discussion, that really should never have been mentioned.

Left feeling astounded at the lack of public awareness of the biggest issues this planet has to face.

I run such groups at the consumer research agency I work at, and there are a lot of ignorants out there. Imagine how the people that never say yes to participate in such groups are...
It is an eyeopener though, even if it is depressing.
People are concerned about what is closest to them, their family and job.
For many, it stops there.

[tomasjj]

It's my job.

As for Mat, I wouldn't wipe my boots on him. (That's a joke - I don't know who he is. I would almost certainly have done a better job though. :crackoff:)

We have the same job!
:source:

[captainfog]

We have the same job!
:source:

If you can call it that.......as far as I can make out you guys just sit in a room, listen, repeat what the consumers said and then charge lots of money :haha:

[Neil Young]

We have the same job!
:source:
:handshake:

And to think I called you a loser the other day. in jest of course.

Turns out I was right. :(

So do you work for a company, qual only, etc?

[Neil Young]

If you can call it that.......as far as I can make out you guys just sit in a room, listen, repeat what the consumers said and then charge lots of money :haha:
You'd think that but there is much, much more to it than that.

:crackoff:

[dww]

You'd think that but there is much, much more to it than that.

:crackoff:

He completely forgot to mention the time you spend ignoring the people and posting on here.

[Neil Young]

He completely forgot to mention the time you spend ignoring the people and posting on here.
:haha:

Of course it's all research in a way. I never stop working you know. You can't in this game.

[tomasjj]

If you can call it that.......as far as I can make out you guys just sit in a room, listen, repeat what the consumers said and then charge lots of money :haha:

Hahaah.... that is only a small part of it, mate.
Analysis. reporting and stuff take up most of the time.

[tomasjj]

:handshake:

And to think I called you a loser the other day. in jest of course.

Turns out I was right. :(

So do you work for a company, qual only, etc?

Mostly qual, as that is my thing as an anthropologist.
I am analysing some crosstables and stuff now though... :shake:

I work for a company - one of the big international research companies.

[captainfog]

Mostly qual, as that is my thing as an anthropologist.
I am analysing some crosstables and stuff now though... :shake:

I work for a company - one of the big international research companies.

Now that's something I didn't expect :crackoff: :haha:

[tomasjj]

Now that's something I didn't expect :crackoff: :haha:

I see you are pissed off with how much they charged ya.

How much was it for that 'job'? :eyebrow:

Maybe I can better than offer?

:crackoff:

[Mumsafan]

I am always amazed, even though I suppose I should be used to it, about how little people seem to know about anything at all.

[captainfog]

I'm not that important.....couldn't give a monkey's how much they charged us.

I actually really rate this sort of research, just joshing with ya!

In fact give me your company details and i'll see if we can use you, I wouldn't mind a trip to scandinavia :haha: :handshake:

Being an analyst I basically do research all day myself, it's just you guys are out there in the field so to speak, whilst I am sat in my office reading datamonitor and Mintel reports, IMA stats and Ferri Market info releases..........yawn yawn yawn

there is nothing quite like enjoying your job.........

[marcgerard]

Southgate

would have prefered to be in Glaocester Place.

I work in Financial Services as an Analyst....yawn

Which side of Soughgate is it, LA Fitness side or Asda?

[Neil Young]

By the Green - Old Southgate.

[Neil Young]

I'm not that important.....couldn't give a monkey's how much they charged us.

I actually really rate this sort of research, just joshing with ya!

In fact give me your company details and i'll see if we can use you, I wouldn't mind a trip to scandinavia :haha: :handshake:

Being an analyst I basically do research all day myself, it's just you guys are out there in the field so to speak, whilst I am sat in my office reading datamonitor and Mintel reports, IMA stats and Ferri Market info releases..........yawn yawn yawn

there is nothing quite like enjoying your job.........
I note you're not asking for my contact details. That's disappointing. :eyebrow:

:D

[Neil Young]

I am always amazed, even though I suppose I should be used to it, about how little people seem to know about anything at all.
Leprachauns you mean?

Or Rocket?

[Neil Young]

Mostly qual, as that is my thing as an anthropologist.
I am analysing some crosstables and stuff now though... :shake:

I work for a company - one of the big international research companies.
Very good. :handshake:

Do you ever freelance?

[Mumsafan]

Leprachauns you mean?

Or Rocket?

Rocket.


Threads like this always remind me of "The ten most stupid things Lasty has said" :haha:

[Slim]

:haha:

Of course it's all research in a way. I never start working you know. You can't in this game.

:crackoff:

[Neil Young]

:crackoff:
:haha:

[tomasjj]

I'm not that important.....couldn't give a monkey's how much they charged us.

I actually really rate this sort of research, just joshing with ya!

In fact give me your company details and i'll see if we can use you, I wouldn't mind a trip to scandinavia :haha: :handshake:

Being an analyst I basically do research all day myself, it's just you guys are out there in the field so to speak, whilst I am sat in my office reading datamonitor and Mintel reports, IMA stats and Ferri Market info releases..........yawn yawn yawn

there is nothing quite like enjoying your job.........

I was really just jesting, but sure, at least we can see if there are ways we can help each other.
PM sent.

[tomasjj]

Very good. :handshake:

Do you ever freelance?

Not now, as I just got the new job before Christmas.

Do you, or are you employed by a company?

[Neil Young]

Yes I've been freelance for many years. Do you only run groups in Norway or do you go further afield?

[tomasjj]

Yes I've been freelance for many years. Do you only run groups in Norway or do you go further afield?

I myself have only done live groups in Norway yet, but some of my colleagues have done it in other countries. But usually we only observe when in foreign countries and we hire some local moderator to do the actual group.
We do work with a lot of international clients, so we are all over the place.

What we are doing more of now is interactive panels and online focus groups through our web-platform. Handy stuff that isn't limited by distance. Right now I am working on a project for an international food company. We have 4 interactive panels in 4 countries. Quite interesting.

Anyway... I digress...:)

[Neil Young]

Ah yes. I've done some globetrotting, watching local moderators - I've also done the local moderating on global projects.

I'm doing a bit more ethnographic stuff at the moment, virtually the opposite to online groups. Getting closer to respondents, spending time with them, etc. I'm trying to encourage clients to do the same but obviously it's hard for them to justify (to themselves) spending the time even though it's well worth it I think.

[tomasjj]

Ah yes. I've done some globetrotting, watching local moderators - I've also done the local moderating on global projects.

I'm doing a bit more ethnographic stuff at the moment, virtually the opposite to online groups. Getting closer to respondents, spending time with them, etc. I'm trying to encourage clients to do the same but obviously it's hard for them to justify (to themselves) spending the time even though it's well worth it I think.

Ah, we also do the ethnographic stuff but as you say, it is more expensive and thus harder to get the clients to agree upon...so unfortunately it is more rare.

[tomasjj]

Ah yes. I've done some globetrotting, watching local moderators - I've also done the local moderating on global projects.

I'm doing a bit more ethnographic stuff at the moment, virtually the opposite to online groups. Getting closer to respondents, spending time with them, etc. I'm trying to encourage clients to do the same but obviously it's hard for them to justify (to themselves) spending the time even though it's well worth it I think.

One thing, do you find it difficult to justify to yourself what you are a part of when doing consumer and market research, or have you become to grown up and pragmatic? :)

[Neil Young]

One thing, do you find it difficult to justify to yourself what you are a part of when doing consumer and market research, or have you become to grown up and pragmatic? :)
I'm torn on it. On the one hand we're feeding consumerism; on the other we're a conduit for the views of "ordinary people" so their real needs/wants can be met more closely.

It depends - there's some stuff I don't do, some I do with reservations and some I think is truly worthwhile. I'm also doing more social stuff these days which is often more valuable and, sadly, always less profitable.

And you?

[tomasjj]

I'm torn on it. On the one hand we're feeding consumerism; on the other we're a conduit for the views of "ordinary people" so their real needs/wants can be met more closely.

It depends - there's some stuff I don't do, some I do with reservations and some I think is truly worthwhile. I'm also doing more social stuff these days which is often more valuable and, sadly, always less profitable.

And you?

Pretty much the same.
I don't think it helps the ordinary consumer much though, so I sort of justify it to myself in terms of pragmatic reasons, this is what I know and do well, and I need a job. Hence, I might have a harder task of convincing myself that this is an ok thing to be a part of. I don't know.