Business operation 
My knowledge on how business operates is very limited so the question I propose is, why on earth would DIC be prepared to pay £500m when they were only willing to pay £240m the previous year? If the figure of £500m is correct I wonder how much of an impact this would have on investment for players.
AFII, I'm begging you, please do not answer this question
Many thanks.

My knowledge on how business operates is very limited so the question I propose is, why on earth would DIC be prepared to pay £500m when they were only willing to pay £240m the previous year? If the figure of £500m is correct I wonder how much of an impact this would have on investment for players.
AFII, I'm begging you, please do not answer this question
Many thanks.


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