Carlsberg have done nothing wrong. They have a product in the marketplace very similar to a host of other products and part of how they try to boost their product’s sales the world over is an association with the “brand” of Liverpool FC, the “brand” of The Kop, the “brand” of the 12th man. However, we need to get the message across to them and any future sponsors that we, the very brand they are paying good money to capitalise on, are not happy with the current leadership and that by being associated with Liverpool FC at this time they are associating themselves with a man who threatens everything they want to associate their brand with.
On Merseyside, Carlsberg sell thousands of barrels of ale every week. They monitor their sales on a week by week basis. The Merseyside territory is in the top 5, in terms of sales volume. Therefore any boycott will get the message across quickly that we want Hicks out now. It is definable and most importantly any Carlsberg drinker has lots of alternatives at any given bar.
Therefore, while we don’t want to hurt Carlsberg, we should use this way of getting our message across to Carlsberg, to any other current or future sponsors, that we want Tom Hicks out and that financially backing him or the football club while he remains in charge is not a financially wise move.
Should we call for an LFC supporter boycott on Carlsberg products until Mr Hicks leaves the club?
On Merseyside, Carlsberg sell thousands of barrels of ale every week. They monitor their sales on a week by week basis. The Merseyside territory is in the top 5, in terms of sales volume. Therefore any boycott will get the message across quickly that we want Hicks out now. It is definable and most importantly any Carlsberg drinker has lots of alternatives at any given bar.
Therefore, while we don’t want to hurt Carlsberg, we should use this way of getting our message across to Carlsberg, to any other current or future sponsors, that we want Tom Hicks out and that financially backing him or the football club while he remains in charge is not a financially wise move.
Should we call for an LFC supporter boycott on Carlsberg products until Mr Hicks leaves the club?



A daft idea in my view. You don't **** on sponsers that you've had a good relationship with because of in-house problems.


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