Warrior kit concept

[Mark79]

Yep, Adidas, Nike and the like are good for walking around with your mates and not much else.
New Balance, Brooks etc make the proper running trainers.

[Vermilion]

Warrior is owned by New Balance.
Under Armour is an independent company no?

cannotmakeit, meet...maverick.

No, Warrior is owned by New Balance

[cannotmakeit]

So we'll be sponsored by Warrior, and Spurs will be sponsored by the owners of Warrior, New Balance, nice.

I was referring to this bit. What's Under Armour sponsoring Spurs got to do with our Warrior deal?

[BootRoom]

I was referring to this bit. What's Under Armour sponsoring Spurs got to do with our Warrior deal?

It appears to be based on the assumption that New Balance will be sponsoring Spurs, which as you've pointed out is incorrect.

http://www.tottenhamhotspur.com/news...ip-080311.html

[Shanks]

Liverpool’s Performance Didn’t Warrant Price, Adidas CEO Says


http://www.bloomberg.com/news/2012-0...head-says.html

Adidas declined to renew its apparel deal with 18-time English soccer champion Liverpool because the price was too high given the team’s poor performance, the chief executive officer of the world’s second- biggest sporting goods maker said today.

Liverpool, which is also a five-time European champion, has replaced Adidas with a club record, 6-year, 25 million pound ($38.3 million) contract with Warrior Sports, a subsidiary of New Balance Athletic Shoe Inc.

The accord, Warrior’s first major soccer contract, begins next season and is worth almost double the current agreement with Adidas.

“The gap between their performance on the field and what the number should be is not in balance,” Adidas CEO Herbert Hainer said in an interview in Munich today.
“Then we said, ‘Okay we will not do it.
That’s the end of the story.’” Liverpool didn’t respond.

So Warrior are paying double what Adi paid?
Strange one..

[Daniel 7]

I just stuck that same thing on the other thread

[Vermilion]

**** EM! Did they offer more when we ruled europe and won the Champions league! Pricks. Why say anything at all, bitter ****ers!

Reading between the lines...This is what happened....obviously...

Then we said, ‘Okay we will not do it. (calling our bluff here, they don't have anyone else to pay that much they thought )

That’s the end of the story.’” ( they'll be back they thought)

Liverpool didn’t respond.

[Shanks]

I just stuck that same thing on the other thread

Had a look for that.. Couldn't see it..


Find it bizarre how Adidas have effectively dumped us..

[ashey]

Aren't we one of their biggest selling kits? Surely sales should outweigh performance in this commercial matter?

[Vermilion]

Think we dumped them tbf, we offered them the chance to equal Warriors bid, as they are our current sponsors, but they didn't value us highly enough.

Seems straightforward enough to me.

[Chris]

Had a look for that.. Couldn't see it..


Find it bizarre how Adidas have effectively dumped us..

They havent, they just got outbid.

[Shanks]

I think they can afford to choose on this one.

The Olympics will be massive for them as a brand and with us not being near the top of the European pile they maybe realised the club isn't everything..

In terms of global support though you'd think it was a no brainer, regardless of where we are in competitions..

[Craig_H]

LFC and Warrior announcement
18th Jan 2012 - Latest News

Warrior Sports Inc. and Liverpool Football Club today announced a deal which sees Warrior become the Club's Official Kit Supplier.

Celebrating the announcement of the Partnership between Liverpool FC and Warrior Sports were (L to R): Richard Wright (General Manager, Football - Warrior Sports), Ian Ayre (Managing Director, Liverpool FC) and Ben Haworth (Sports Marketing Manager, Football - Warrior Sports).

The deal, which will come into play from June 1st 2012, will see Warrior create the Liverpool FC home, away and third kits, as well as their training wear for the next six years.

Owned by Boston based New Balance Athletic Shoe Inc., the move represents the starting point in Warrior Sports' global football journey partnering with one of the biggest club sides in the history of world football. Warrior Sports recognises the heritage of Liverpool FC and has employed industry experts in design, development, marketing and implementation to ensure that the brand has the best people on hand to support the Partnership.

Richard Wright, General Manager for Warrior Sports comments: "At Warrior Sports we pride ourselves on high performance and an incredible desire to win. Our Partnership with Liverpool FC, a football institution and recognised brand name across the world, is the perfect fit. Warrior Sports has ventured into football to bring our knowledge of making top level product to a new playing field. We are not the sort of brand that is going to keep our head down. We are here to shake up the world of football and our Partnership with one of the most successful club teams of all time is just the start."

Ian Ayre, Managing Director of Liverpool Football Club, added: "Liverpool FC is thrilled to be able to announce this fantastic Partnership with Warrior Sports for the 2012-2013 Barclays Premier League season onwards. This is another landmark deal for Liverpool Football Club and once again shows the value of the Club's brand globally. Warrior Sports will bring its own unique brand and ideas to the Partnership, ensuring that they can assist us at the Club both on and off the field of play. Sharing the same focus of domination and winning will be an incredibly important part of this Partnership going forward. As with all our Partnerships we have taken time to form a relationship with the individuals behind this opportunity. I believe that Warrior have some outstanding people we can work closely with to continue to deliver quality products to our fans around the world."

http://www.liverpoolfc.tv/news/latest-news/lfc-and-warrior-announcement