Liverpool FC’s latest signing, Konica Minolta, looks set to bring new vibrancy to the clubs off pitch activities with a collaboration designed to bolster Liverpool’s status as a provider of print and document services.
Acting as the Club’s official print and document management partner Konica Minolta will help the team develop brand affinity through engagement with supporters.
Ian Ayre, Managing Director, Liverpool Football Club, said: “We are excited about working with a brand that has such an innovative and fresh approach to business solutions and the Club will provide Konica Minolta with significant brand visibility and access to our supporter base.”
Neil Dingley, Konica Minolta’s Operations Director & Company Secretary added: “Our partnership with LFC supports our corporate vision of developing long-term partnerships that optimise mutual profitability as we will be able to improve efficiencies and reduce operational costs associated with managing print and document management for the Club. At the same time, we will be able to raise our own profile in the B2B arena as the market leader.”
From The Drum website: http://www.thedrum.co.uk/news/2012/0...konica-minolta
Acting as the Club’s official print and document management partner Konica Minolta will help the team develop brand affinity through engagement with supporters.
Ian Ayre, Managing Director, Liverpool Football Club, said: “We are excited about working with a brand that has such an innovative and fresh approach to business solutions and the Club will provide Konica Minolta with significant brand visibility and access to our supporter base.”
Neil Dingley, Konica Minolta’s Operations Director & Company Secretary added: “Our partnership with LFC supports our corporate vision of developing long-term partnerships that optimise mutual profitability as we will be able to improve efficiencies and reduce operational costs associated with managing print and document management for the Club. At the same time, we will be able to raise our own profile in the B2B arena as the market leader.”
From The Drum website: http://www.thedrum.co.uk/news/2012/0...konica-minolta
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