You are the principal owner of Liverpool FC.
Question 1.
Your manager spent a small fortune in the summer for his first full season in charge under you. But only a couple of his recruits look ok while others have been disastrous. You win a minor cup, reach the final in another. But the team finishes eighth. What action do you take?
(a) Give the manager another season. It can take time to bed in new recruits.
(b) Sack the manager. You know this isn't working out well. Get someone younger in, someone with new ideas, and preferably a dossier too.
(c) Sack the manager, sack your MD and then sack yourself.
Question 2.
Your new manager took over after a troubled period in the club's history and in his first season the team started off badly but clearly progressed as time went on. Two new players he bought in January made an immediate impact. The new season has started well, the team is top of the league and unbeaten after four matches. Also his teeth are much whiter and straighter, he has lost weight and has a tan. However the team has not been perfect, not performing all that well in the second half of any game, failing to win any game by more than one and even conceding two goals to a team that isn't even based in the same country. What action do you take to change the situation?
(a) Leave it to the manager. It's his job to prepare the team and he deserves to be trusted. Things are going well and there is no need to get involved.
(b) Review the evidence and try to examine whether there really is an issue or whether in fact it's just a function of playing half decent teams, taking the lead and having to adapt to the tactical adjustments they have made to improve their second half performances. Just in case, sack the fitness coach.
(c) Sack the fitness coach, sack the manager, sack the MD and sack yourself.
Question 3.
Your club's public relations activity has not been great in recent years so you have recently appointed the legendary Susan Black. Since then media relations seem to be improving. The club is widely judged to have handled the media well in a dispute over the summer with your leading striker, a maverick South American vole. What action do you take?
(a) None. Things are going well, so why rock the boat? Susan Black deserves some credit but at the same time she's only doing what she's paid to do. You know it's fairly easy to keep everyone happy when the team is performing well and there's lots of scope for positive stories. And you know the media are always keen to keep in with the team at the top of the league because they are news. So while it's going well, it's still early days and lets not get carried away.
(b) Reward Susan Black for a job well done by giving her a small pay increase to £250,000 a week.
(c) Sack the vole striker, sack all the players, sack the fitness coach, sack the manager, sack the MD and sack yourself. Give the club to Susan Black.
Answers:
Mainly a's: You are far too happy with second best. You will never be a billionaire with a fantastically attractive wife 25 years your junior.
Mainly b's: You are a volatile, interfering and disruptive influence. You got lucky with sacking the club legend but your reign is doomed to failure as you don't understand football.
Mainly c's: You are Arn.
Question 1.
Your manager spent a small fortune in the summer for his first full season in charge under you. But only a couple of his recruits look ok while others have been disastrous. You win a minor cup, reach the final in another. But the team finishes eighth. What action do you take?
(a) Give the manager another season. It can take time to bed in new recruits.
(b) Sack the manager. You know this isn't working out well. Get someone younger in, someone with new ideas, and preferably a dossier too.
(c) Sack the manager, sack your MD and then sack yourself.
Question 2.
Your new manager took over after a troubled period in the club's history and in his first season the team started off badly but clearly progressed as time went on. Two new players he bought in January made an immediate impact. The new season has started well, the team is top of the league and unbeaten after four matches. Also his teeth are much whiter and straighter, he has lost weight and has a tan. However the team has not been perfect, not performing all that well in the second half of any game, failing to win any game by more than one and even conceding two goals to a team that isn't even based in the same country. What action do you take to change the situation?
(a) Leave it to the manager. It's his job to prepare the team and he deserves to be trusted. Things are going well and there is no need to get involved.
(b) Review the evidence and try to examine whether there really is an issue or whether in fact it's just a function of playing half decent teams, taking the lead and having to adapt to the tactical adjustments they have made to improve their second half performances. Just in case, sack the fitness coach.
(c) Sack the fitness coach, sack the manager, sack the MD and sack yourself.
Question 3.
Your club's public relations activity has not been great in recent years so you have recently appointed the legendary Susan Black. Since then media relations seem to be improving. The club is widely judged to have handled the media well in a dispute over the summer with your leading striker, a maverick South American vole. What action do you take?
(a) None. Things are going well, so why rock the boat? Susan Black deserves some credit but at the same time she's only doing what she's paid to do. You know it's fairly easy to keep everyone happy when the team is performing well and there's lots of scope for positive stories. And you know the media are always keen to keep in with the team at the top of the league because they are news. So while it's going well, it's still early days and lets not get carried away.
(b) Reward Susan Black for a job well done by giving her a small pay increase to £250,000 a week.
(c) Sack the vole striker, sack all the players, sack the fitness coach, sack the manager, sack the MD and sack yourself. Give the club to Susan Black.
Answers:
Mainly a's: You are far too happy with second best. You will never be a billionaire with a fantastically attractive wife 25 years your junior.
Mainly b's: You are a volatile, interfering and disruptive influence. You got lucky with sacking the club legend but your reign is doomed to failure as you don't understand football.
Mainly c's: You are Arn.


from now on I will skip talking about our finances. That is a promise and will save myself from looking like a 




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