Apologies if this is covered elsewhere:
The REAL reason why Manchester United, Liverpool and Manchester City can't compete with Madrid
Mounting debts for Kaka and Ronaldo are no problem when you have the right TV set-up...
Just how did Los Blancos manage to raise such gargantuan sums in this tight market? And, what makes them so sure that they can smash the transfer record twice (maybe three times) in the same year and still come out smelling of roses?
A few years from now, will the same adoring fans and the ridiculously pro-Madrid tabloids (AS and MARCA) berate Floentino Perez for sinking the institution that was Real Madrid? Are Real Madrid going the Leeds United way? Is Senor Perez doing a Peter Ridsdale?
Not likely, according to most financial and marketing analysts. The ethics and morals of such massive deals during times of unprecedented crisis make for an entirely valid argument, but that is reserved for another discussion.
Also, the technical qualities of Kaka and Cristiano Ronaldo are beyond the scope of this article. I'm assuming that both are untalented/semi-talented, and that all they can do is sell jerseys.
Real Madrid are one of the few clubs in the world (apart from AC Milan, Barcelona, Manchester United and Liverpool) that have the marketing infrastructure to reap the benefits of such a deal. If Manchester City were to try this, they would probably not generate nearly enough financial traction from such a deal.
On the other hand, by all accounts, Real Madrid are comfortably expected to sell a million-and-a-half jerseys in the next two years alone at an average price of €90, recouping nearly all of the fees paid for Kaka and Ronaldo. The crucial fact here being that they already have a global appeal and marketing infrastructure in place to reap the financial benefits from such audacious deals.
Full story: http://www.sportingo.com/football/a1...compete-madrid
The REAL reason why Manchester United, Liverpool and Manchester City can't compete with Madrid
Mounting debts for Kaka and Ronaldo are no problem when you have the right TV set-up...
Just how did Los Blancos manage to raise such gargantuan sums in this tight market? And, what makes them so sure that they can smash the transfer record twice (maybe three times) in the same year and still come out smelling of roses?
A few years from now, will the same adoring fans and the ridiculously pro-Madrid tabloids (AS and MARCA) berate Floentino Perez for sinking the institution that was Real Madrid? Are Real Madrid going the Leeds United way? Is Senor Perez doing a Peter Ridsdale?
Not likely, according to most financial and marketing analysts. The ethics and morals of such massive deals during times of unprecedented crisis make for an entirely valid argument, but that is reserved for another discussion.
Also, the technical qualities of Kaka and Cristiano Ronaldo are beyond the scope of this article. I'm assuming that both are untalented/semi-talented, and that all they can do is sell jerseys.
Real Madrid are one of the few clubs in the world (apart from AC Milan, Barcelona, Manchester United and Liverpool) that have the marketing infrastructure to reap the benefits of such a deal. If Manchester City were to try this, they would probably not generate nearly enough financial traction from such a deal.
On the other hand, by all accounts, Real Madrid are comfortably expected to sell a million-and-a-half jerseys in the next two years alone at an average price of €90, recouping nearly all of the fees paid for Kaka and Ronaldo. The crucial fact here being that they already have a global appeal and marketing infrastructure in place to reap the financial benefits from such audacious deals.
Full story: http://www.sportingo.com/football/a1...compete-madrid
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