John Terry looks to cash in on his captaincy of England
• John Terry's promoters look to top up lucrative earnings
• Email stresses defender's 'hero' status
guardian.co.uk, Friday 27 November 2009 01.21 GMT
John Terry is being touted as 'a British sporting hero' as his promoters look to capitalise on his position as England captain.
John Terry's willingness to capitalise on his position as England's World Cup captain was demonstrated last night when it emerged that he is being touted for commercial deals with prospective clients.
His promoter Riviera Entertainment has sent a mass email to businesses outlining the eagerness of the Chelsea defender, who earns around £170,000 a week, to make the most of his endorsement earnings potential.
Riviera's email encourages companies to "get your message across" by signing up with the England captain, who is described as "a British sporting hero" and "Dad of the year 2008".
It continues: "If you are looking for a fresh approach for your brand during the time leading up to the World Cup, or feel it would benefit from being associated with a leader – especially relevant in today's ultra-competitive marketplace – then why not let the nation's football captain help get your message across."
The Enfield-based marketing company maintained that its promotion of Terry was not brazen or desperate but part of a plan to secure long-term endorsements for the player. "We are taking care of John's commercial deals before the World Cup," the company's spokesman Steve Parks told the Independent. "We have got an ideal target of who he is going to endorse."
Terry is not contravening any Football Association rules or his Chelsea contract in hoping to expand an already lucrative portfolio.
• John Terry's promoters look to top up lucrative earnings
• Email stresses defender's 'hero' status
guardian.co.uk, Friday 27 November 2009 01.21 GMT
John Terry is being touted as 'a British sporting hero' as his promoters look to capitalise on his position as England captain.
John Terry's willingness to capitalise on his position as England's World Cup captain was demonstrated last night when it emerged that he is being touted for commercial deals with prospective clients.
His promoter Riviera Entertainment has sent a mass email to businesses outlining the eagerness of the Chelsea defender, who earns around £170,000 a week, to make the most of his endorsement earnings potential.
Riviera's email encourages companies to "get your message across" by signing up with the England captain, who is described as "a British sporting hero" and "Dad of the year 2008".
It continues: "If you are looking for a fresh approach for your brand during the time leading up to the World Cup, or feel it would benefit from being associated with a leader – especially relevant in today's ultra-competitive marketplace – then why not let the nation's football captain help get your message across."
The Enfield-based marketing company maintained that its promotion of Terry was not brazen or desperate but part of a plan to secure long-term endorsements for the player. "We are taking care of John's commercial deals before the World Cup," the company's spokesman Steve Parks told the Independent. "We have got an ideal target of who he is going to endorse."
Terry is not contravening any Football Association rules or his Chelsea contract in hoping to expand an already lucrative portfolio.
Comment