Budweiser must be fuming. All this free publicity for Bavaria beer. I bet Robbie gets a nice bonus from them.
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Didn't something similar happen at the last World Cup?That rug really tied the room together.Comment
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I'll answer this one:Originally posted by Liverpel View Post
At the 2006 FIFA World Cup, Bavaria Brewery got up to 1,000 fans of the Dutch national football team to don orange overalls, called Leeuwenhosen, with the brewery's logo on them. The Leeuwenhosen were given away with the purchase of Bavaria Brewery products prior to the World Cup. However the action was deemed to be an act of ambush marketing by FIFA as Bavaria, which was not a corporate sponsor, had not paid any money to be an official event partner. With pre-warning from FIFA officials, staff at the game versus Ivory Coast asked fans to remove the overalls upon entrance to the game and provided orange replacement shorts without any logo.That rug really tied the room together.Comment
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