Originally posted by Bender
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This is a decent read:
A large-scale and rigorous insight into what premium level customers are looking for from a VIP experience was commissioned by Manchester City Football Club in 2010 and is driving an imaginative approach to the premium spaces in Etihad Stadium. The club worked with two agencies to shape what Manchester City Football Club should invest in. Justice Ellis, Marketing Manager at Manchester City Football Club summarises:
At Manchester City Football Club we are ambitious on and off the pitch. We aim to be original and adventurous. It’s about understanding the spectrum of the market and providing a range that appeals across the market to different desires and ambitions.
In 2011 Manchester City Football Club introduced ‘experience’ boxes: the EA SPORTS Platinum Gaming Box, the Harvey Nichols Experience Box. These are exclusive spaces with balcony seating. Ellis explains:
Each has a rounded experience devised by the sponsor. For example the EA SPORTS box is a gaming zone with tournament chairs, EA titles to play and a dedicated EA Sports member of staff who is a game expert who can help visitors get to grips with the games and organise tournaments amongst the guests.
Visitors to the Harvey Nichols box might experience a wine or spirits masterclass for the gentlemen or hand massages and cocktails for the ladies.
The food offering matches the audience, from youngsters to stag events. The club’s new catering partnership with Jamie Oliver and Legends Hospitality, Fabulous Fan Fayre, provides catering for all hospitality and public concession areas.
Another important space is Eleven, which is a marketing suite that showcases the club’s hospitality, and on matchdays offers an intimate number of guests a unique, behind the scenes experience of watching the players and management team arrive and depart, directly from a floor-to-ceiling glass viewing gallery. Ellis adds:
What we provide is different from a flat product offer. The idea of ‘bespoke’ based on the guests has taken Manchester City Football Club into new territory. It opens up opportunities to bring a new clientele to the Etihad, people who wouldn’t immediately consider coming to a match.
For the current season, Manchester City Football Club relaunched its Citizens hospitality suite (pictured below). Seating is on level two on the halfway line, directly opposite the Players’ Tunnel and tactical area, giving Citizens patrons direct views of every moment of managerial magic and movement from the bench, throughout every twist and turn of the game.
In a first for UK stadiums, the club has introduced four new entertaining rooms situated at the back of the space, which are available for exclusive hire. The ‘Back Four’ combines Citizens’ relaxed environment with the comfort of a private box. When hired for the season, fans can dedicate their ‘Back Four’ box to their favourite defender in Manchester City’s history to create a truly personalised space within the Etihad Stadium. The new restaurant and bar seats up to 328 guests in an aspirational but comfortable space.
The recent transformation of VIP spaces resulted in the club winning the Best Football Club Hospitality award at the second annual Football Business Awards. Ellis concludes:
There’s a business case behind everything we do. Bringing in a wider mix of people immediately expands the customer base. The personalised experience demands a premium price. VIP fans can choose to sit in a high-end part of the stadium, get a pitchside tour or a signed shirt, get close to players, get insider experiences.
We are learning from the USA, from the NBA for instance, that it’s important to have a range of products that will appeal for special occasions.James Philip Milner Fanclub #1
Curtis Julian Jones Fanclub #1
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I know it's all chat at the moment, but *IF* Chelsea play a weakened team against us, Manchester City and their fans must surely be raging. Didn't Mick McCarthy and Wolves get fined for deliberately playing a weakened team against Manchester United?
EDIT: My research on the McCarthy fine returned a change to the Premier League rules:
LINK: BBCOriginally posted by The BBCThe 20 Premier League clubs agreed at their AGM in early June (2011) that any combination of players named in their registered 25-man squads will be able to start a match.
The rule has not been totally withdrawn, and clubs will still be at risk of a fine if they select a number of younger players from outside their 25-man squad.
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As long as the players are from their 25 man premier league squad, theres nothing that can be done about it. Its not going to happen anyway, he'll field a full strength team with the exception of 1 player, and still make out he fielded a weakened team.
My uncle is a City fan and he's currently acting like a UTD fan, constantly putting FB statuses out about Liverpool for no reason.Originally posted by fah-qDidn't someone once see Philip Schofield ****ting into a crisp packet?
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