Those flashy advertisemnt boards

[Morph]

Nah. Static boards advertise for the full 90 mins. Having you advert flash up every now and then, you'd pay less because you arent getting the same length of time exposure.

i'm sure you get more cash having say 10 ads than you do one tho

[The Glove]

i'm sure you get more cash having say 10 ads than you do one tho

But one ad is there permenatly. You dont get as much exposeure if your advert is only on for about 1 minute every quarter of an hour.

[Red_hot]

Am I right in thinking not many people like the flashy boards then?

[Shaggy]

I hate them.

[Morph]

But one ad is there permenatly. You dont get as much exposeure if your advert is only on for about 1 minute every quarter of an hour.

why bother at all then, there must be more money involved, or you wouldn't go to the trouble of bringing them in if it wasnt cost effective.

[Fowler_God]

Taken from a story in The Times

Get used to them, they are here to stay

The space is sold in packages of five minutes, involving 10 30-second slots, costing about £30,000.

Advertisers' messages roll around the entire stadium perimeter, visible to the cameras - unlike an old-fashioned static board, they are much less vulnerable to the picture selection of the television producer. Research shows that a static board, one of 32 prime sites at pitchside, gets between three and five minutes of exposure. "The moving boards do much better, getting 100% eyeball of those tuned to the programme," Charles said. "Advertisers used to regard perimeter boards as being below the line, but now some are finding it a better option than a 30-second TV commercial at half-time."

The main drawback for operators like Skyville is hiring the LED boards, which can cost between £25,000 to £50,000 for a match. Charles expects to see a further expansion of the medium, although he says many English grounds were not designed for LED boards. British panels are smaller than European boards, and TV companies use higher camera gantries, meaning the impact is lessened.

Advertisers are looking at the advantages of LED boards and four clubs - Arsenal, Fulham, Manchester United and West Ham United - have spent up to £1.2m installing permanent systems. Fulham's new boards, which are promoted to advertisers as offering the "global media exposure" of the Premiership in 199 territories and 517,000,000 homes, went live for Monday's televised match against Charlton Athletic. The interactive advantages were demonstrated when the home side went 2-0 up and CoralBet's pitch-side adverts immediately offered odds of 4-1 on a 3-0 scoreline.

ADI UK Ltd has just installed digiboard screens at West Ham. Oliver Brindley, the company's head of marketing and communications, said: "We are talking with a number of other clubs. Perimeter advertising has a much higher impact when you can take over the whole stadium for a period of time."

[Red Chilli]

Am I right in thinking not many people like the flashy boards then?

I'd like to do a Temuri Ketsbaia on them.

[Red Chilli]

See the first part of this video to understand what I mean:

http://www.youtube.com/watch?v=NGDl2CPBmOw

[The Glove]

why bother at all then, there must be more money involved, or you wouldn't go to the trouble of bringing them in if it wasnt cost effective.

A score board isnt cost effective is it, yet we still have them. Neither are the electric boards for subsitutions. Its modern, thats why they are there.

One day Neville will slide into one in the rain and break it, causing himself to get 15,000 vaults.

[Fowler_God]

One day Neville will slide into one in the rain and break it, causing himself to get 15,000 vaults.

We can only prey

[Morph]

A score board isnt cost effective is it, yet we still have them. Neither are the electric boards for subsitutions. Its modern, thats why they are there.

One day Neville will slide into one in the rain and break it, causing himself to get 15,000 vaults.

Still think if it was investigated the result would be that the ads that change every couple of minutes as opposed to static ones generate money.

As for the neville prediciton

[The Glove]

Im defo of the opinion they are just for show. United showing off, same with Arseanl and now Westham, its like 'look at us, we've got money we can afford these flashy lights'.

[Red_hot]

Yeah. We don't need flashy lights!!!!!!

[thesilverfoxlfc]

There quiet **** to watch in replays on the tv distorted blinking fashion.

The look good though