New Sponsorship

[souliv]

Looks like we are sticking with Carlsberg

http://icliverpool.icnetwork.co.uk/0500liverpoolfc/0100news/tm_headline=%2D21m-sponsors-deal-for-reds%26method=full%26objectid=18598685%26siteid=50061-name_page.html

[Fagan]

£21.6m sponsorship with Carlsberg!

Feb 9 2007

EXCLUSIVE by Chris Bascombe, Liverpool Echo

LIVERPOOL are on the verge of sealing their first multi-million pound sponsorship deal of the new American era with a £21.6m agreement with Carlsberg.

The Reds had already decided to renew their arrangement with the brewing giants prior to the takeover of George Gillett and Tom Hicks.

However, the terms are a massive improvement on the disappointing £5m over two years which was agreed in 2004, just before Liverpool won the Champions League final.

The new deal represents £7.2m a year for the next three seasons - virtually trebling Liverpool’s income from this source per annum.


Carlsberg have been Liverpool’s sponsors since 1992, but although the latest deal is the most lucrative between the pair yet, it still doesn’t compare favourably with those of Manchester United and Chelsea.


United are currently in a £56.5m deal with AIG over four years, while Chelsea struck a deal with Samsung worth £50m a year over five years. Spurs’ shirt deal with Mansion House is worth £34m over four years.


Meanwhile, Momo Sissoko returns to Liverpool’s squad at Newcastle tomorrow as Rafa Benitez ponders a midfield reshuffle in the absence of Xabi Alonso.


Alonso must serve a one-match ban, but with Sissoko and Bolo Zenden back in contention, Benitez is hopeful the loss of the playmaker won’t prove too detrimental.


Sissoko hasn’t featured since dislocating his shoulder against Birmingham in the League Cup last November.


“I think Momo will be okay for tomorrow,” said Benitez. “We were hoping to use him in a reserve game on Wednesday night, but unfortunately it was postponed.


“He’s been training normally, although because of the weather it was a bit more difficult to test him in the last few days.”


Skipper Steven Gerrard will be available despite only playing 45 minutes for England as a precaution because of a thigh problem.

[Rich]

Hmmm, not the best of starts on the commercial front.

[Shaggy]

What the ****? I thought we were canning Carlsberg? That's why I never bothered getting this season's home shirt.

[PLY]

Means we won't have murder next season because the sponsor will remain the same. Suppose 3 years makes sense - complete the current 2 year home kit and then one more home kit and we look elsewhere in time for a joint kit / stadium sponsorship deal.

[Shaggy]

Carlsberg have been Liverpool’s sponsors since 1992, but although the latest deal is the most lucrative between the pair yet, it still doesn’t compare favourably with those of Manchester United and Chelsea.


United are currently in a £56.5m deal with AIG over four years, while Chelsea struck a deal with Samsung worth £50m a year over five years. Spurs’ shirt deal with Mansion House is worth £34m over four years.

.

This is ****ing ****e. Absolutely ****e.

[Reece]

I'll believe it when I see it. I think the Yanks may have something to say about this.

[ronan]

how the **** are we behind spurs in marketing????

[Tee]

I bet DIC would not have let this happen....

[Mumsafan]

This is disastrous if true

[Reece]

Well at least we'll have something to moan about again.

[bazza76]

What the ****? I thought we were canning Carlsberg? That's why I never bothered getting this season's home shirt.

I take it you can only get bottles in your local then?

[Mumsafan]

Well at least we'll have something to moan about again.

[Shaggy]

I take it you can only get bottles in your local then?

I'm annoyed about this, and also surprised the new pair have let it happen. To be getting less money than ****ing Spurs is criminal, never mind the millions we trail the vermin and Chelsea by.

[cadmium]

I wouldn't say it's disastrous, it's not brilliant, but it's certainly not a disaster. Ok so it's not the worlds best deal, but it's significantly more than we're getting at the moment. I think G+T will have something to say about this though