How much have we made from CL?

[slimbimjim]

So how much have we made from the CL this year?

It seems a shame that we have can afford players and stadium upgrades despite our performances on the pitch as I liked the idea that the players earned the club riches to improve and continue to challenge.

Anyhow I am happy that we have a decent manager who has some dosh to spend on players he really wants. Will it be a table rather than a lamp this time?

[Michael]

"dosh"

Did my time machine work..... is it 1991 again!

[Red_Al_77]

So how much have we made from the CL this year?

It seems a shame that we have can afford players and stadium upgrades despite our performances on the pitch as I liked the idea that the players earned the club riches to improve and continue to challenge.

Anyhow I am happy that we have a decent manager who has some dosh to spend on players he really wants. Will it be a table rather than a lamp this time?

If we win then no more than 20million because Chelsea and Manure got so far. With only 15% of the revenue from TV from a smaller pot our return will be a lot less than Istanbul.

[The Glove]

If we win it and they sort the merchandising out this time, Id say we'd make 50mil easy.

[Angry Dan]

You have to add the extra future revenue we will be able to demand for future sponsorship.

[thesilverfoxlfc]

We will have to make alot more of winning the Champs League then we did in 2005, a wasted opportunity to make the Liverpool name bigger worldwide not to mention the money we have lost out on

[Nicey]

Knocking the Chavs out of the Champions LG Semi final ..........twice


Priceless

[Angry Dan]

When does the Carlsberg sponsorship end?

[anfieldanfield]

When does the Carlsberg sponsorship end?

Didn't they sign a new two year deal with us ?

[livvy145]

When does the Carlsberg sponsorship end?

£21m sponsors deal for Reds

Feb 9 2007

EXCLUSIVE by Chris Bascombe, Liverpool Echo


Steven Gerrard celebrates his goal during Liverpool's 3-0 Champions League win over Bordeaux

LIVERPOOL are on the verge of sealing their first multi-million pound sponsorship deal of the new American era with a £21.6m agreement with Carlsberg.

The Reds had already decided to renew their arrangement with the brewing giants prior to the takeover of George Gillett and Tom Hicks.

However, the terms are a massive improvement on the disappointing £5m over two years which was agreed in 2004, just before Liverpool won the Champions League final.

The new deal represents £7.2m a year for the next three seasons - virtually trebling Liverpool’s income from this source per annum.

[jayjay]

I really wish we'd dump them, promoting booze just isn't right. Besides they screwed us for long enough, time to move on.

[Johnny]

I really wish we'd dump them, promoting booze just isn't right. Besides they screwed us for long enough, time to move on.

90% of football fans drink Booze,nothing wrong with promoting it if it fills our coffers for the transfer market.

[Rashid]

£7.2M a season is still absolute ****e and even if 90% of footy fans drink booze, I see not even 10% of top clubs have a brewery as their sponsor. The sooner we get off this conveyer belt of ****e marketing the better.

[Johnny]

£7.2M a season is still absolute ****e and even if 90% of footy fans drink booze, I see not even 10% of top clubs have a brewery as their sponsor. The sooner we get off this conveyer belt of ****e marketing the better.

What our sponsors do is of little relevence to me aslong as the new deal is on a par with the top 4 English teams.

[sonsofthedesert]

It is better than Arsenal's shirt sponsorship, will end just before we move into the new stadium so I would imagine the plan is to have something bigger and better for when we move into the new stadium along with stadium naming rights.