has decided to leave liverpool to pursue a career working for McVitie. He will be promoting their Rich Tea Biscuits in a deal which is estimated to dwarf his current Liverpool contract
Jemain will assume the role of 'Lionel Richtea' in an ad campaign expected to last many months. The role was initially offered to Lionel Richie but he had refused being quoted as saying "he would rather go on the game than stoop as low as being part of an ad campaign that was based on such a weak pun."
The McVitie Marketing Director was so sure he was going land Lionel Richie that he had put his 'cock on the block' and spent McVitie's entire marketing budget of £100m on posters and TV ads before he had even struck a deal with Richie. Desperate to save both face and his job, the McVitie Marketing Director decided Jemain would be the perfect replacement as nobody would be able to tell the difference.
Jemain is said to be delighted and is quoted as saying "hopefully one day I will be as synonymous to biscuits as Gary Lineker is to crisps."
Jemain will assume the role of 'Lionel Richtea' in an ad campaign expected to last many months. The role was initially offered to Lionel Richie but he had refused being quoted as saying "he would rather go on the game than stoop as low as being part of an ad campaign that was based on such a weak pun."
The McVitie Marketing Director was so sure he was going land Lionel Richie that he had put his 'cock on the block' and spent McVitie's entire marketing budget of £100m on posters and TV ads before he had even struck a deal with Richie. Desperate to save both face and his job, the McVitie Marketing Director decided Jemain would be the perfect replacement as nobody would be able to tell the difference.
Jemain is said to be delighted and is quoted as saying "hopefully one day I will be as synonymous to biscuits as Gary Lineker is to crisps."
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