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Carlsberg for three more years

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    #1

    Carlsberg for three more years

    Champions League finalists Liverpool will go into their Athens showdown with Milan having just agreed to extend their record-breaking shirt sponsorship agreement with Carlsberg by a further three years.

    The signed contract will take the partnership, which started in 1991, into a 19th year — by far the longest period for a kit sponsorship deal in English football.

    The timing of the announcement should be a positive omen for Liverpool because their existing deal with the lager company was settled on the eve of Liverpool's Champions League victory in Istanbul two years ago against the same opponents.

    There has been regular speculation over recent years that Carlsberg would end their backing of Liverpool due to the belief that the association had run its course.

    But Carlsberg remain so committed to Liverpool that there has been talk of extending the new £7.5million-a-year sponsorship to a five-year term. However, Liverpool want to move into their new Stanley Park home free of sponsorship obligations. This will allow them to attract a stadium title sponsorship along with a new shirt deal, similar to the Arsenal Emirates model.

    CLICKY - Daily Mail
    Just believe and you never know what will happen.

    According to Benitez it's important not simply to go out to win but to go out prepared to win, which means players have to put in the same level of work on a daily basis. Anything else is unacceptable.
    Tags: None
    #2
    The 'New Anfield Carlsberg Stadium' !

    Comment

      #3
      £7.5million-a-year sponsorship

      it's not enough...

      we can do better than that
      "I have decided to escape, to defy the shogun. Today I will begin walking the road to hell. But you will choose your own path. So, soon you may be seeing heaven. Choose the sword, and you will join me. Choose the ball and you join your mother, in death. You don’t understand my words, but you must choose. So… come boy, choose life or death."

      "You would've been happier if you'd chosen to join your mother in her world. " - Ogami Itto

      Comment

        #4
        Originally posted by AFII View Post
        Champions League finalists Liverpool will go into their Athens showdown with Milan having just agreed to extend their record-breaking shirt sponsorship agreement with Carlsberg by a further three years.

        The signed contract will take the partnership, which started in 1991, into a 19th year — by far the longest period for a kit sponsorship deal in English football.

        The timing of the announcement should be a positive omen for Liverpool because their existing deal with the lager company was settled on the eve of Liverpool's Champions League victory in Istanbul two years ago against the same opponents.

        There has been regular speculation over recent years that Carlsberg would end their backing of Liverpool due to the belief that the association had run its course.

        But Carlsberg remain so committed to Liverpool that there has been talk of extending the new £7.5million-a-year sponsorship to a five-year term. However, Liverpool want to move into their new Stanley Park home free of sponsorship obligations. This will allow them to attract a stadium title sponsorship along with a new shirt deal, similar to the Arsenal Emirates model.

        CLICKY - Daily Mail
        Oh man... i was hoping we'd finally get rid of Carlsberg. Since they've been our shirt sponsor we've not won the league - it a curse i tell you a cusre
        We come not to play.

        Comment

          #5
          Sack the board
          Bob Paisley - "This club has been my life. I'd go out and sweep the street and be proud to do it for Liverpool if they asked me to."

          Comment

            #6
            Originally posted by Lecter View Post
            Sack the board

            Comment

              #7
              Originally posted by Lecter View Post
              Sack the board
              "Bring me Parry's head on a spike"

              Originally posted by Gordon Brown
              (1995)
              "A weak currency is the sign of a weak economy,which is the sign of a weak government"

              Comment

                #8
                Originally posted by Diego View Post
                £7.5million-a-year sponsorship

                it's not enough...

                we can do better than that
                Chelsea on a £50m - 5 year deal with Samsung.

                We are more high profile then the Chavs, We have many more fans then them and thus more fans buying more shirts with the evil Carlsberg on the front. So yes we should get more.
                We come not to play.

                Comment

                  #9
                  Originally posted by Red Chilli View Post
                  "Bring me Parry's head on a spike"

                  Bob Paisley - "This club has been my life. I'd go out and sweep the street and be proud to do it for Liverpool if they asked me to."

                  Comment

                    #10
                    very hard to get shut of old money and friends, if parry has extended this deal for another 3 years it just assures me that the he the very core of a lot of poor administrative decisions. hopes he has fun telling the yanks that they cant sell liverpool shirts in the middle east and the usa with alcohol logos bearing on the front of the shirt. whats even more criminal is that carlsberg are not even giving us a boat load of money for the privledge. i read last night that foster gillette cant get a visa until august. parry taking care of old relationships once again, ****in ****
                    "People from Liverpool have got something about them and, if they’re not happy about something, they let people know.”
                    Jamie Carragher 15/1/2008

                    Comment

                      #11
                      Im happy with this deal up until the new stadium is completed...then look out for a blockbuster of a deal, bet its a giant of a deal, as previously mentioned if theres one things the yanks are good at its business...
                      RAFA

                      Comment

                        #12
                        Originally posted by fredo View Post
                        The 'New Anfield Carlsberg Stadium' !
                        you know it will be.


                        "Who's your Daddy now?"

                        LFC Champions one season someday
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                        Comment

                          #13
                          We with Calsberg til the new stadium which makes sense. no point getting a new sponser now and then ditching them when we go with another sponser for both the stadium and shirt.

                          Comment

                            #14
                            Originally posted by fredo View Post
                            The 'New Anfield Carlsberg Stadium' !
                            Originally posted by Parm View Post
                            you know it will be.
                            Oh come on we can make it more American then that

                            how about 'The New Anfield Bowl sponsored by Carlsberg, probably the best lager in the world'
                            Last edited by Imy; 22-05-07, 11:07 AM. Reason: spelling error!
                            We come not to play.

                            Comment

                              #15
                              Originally posted by Frodo View Post
                              Oh come on we can make it more American then that

                              how about 'The New Anfield Bowl sponsored by Carlsberg, probably the best lager in the world'
                              Morning Frodo.

                              Comment

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