We could earn up to £ 67 million if we win

[disco]

Dodgy link, but I'm sure they just took the 2005 article and repeated it

[Mumsafan]

Is that Northamptonshire somewhere? I'm sure we used to drive past it when I was a kid. (the weetabix factory that is )

Earls Barton or somewhere that way, yeah

[Bob]

I'm sure these guys just make up these figures to make them look good

The only thing you are guaranteed is the money from the UEFA pot

Anything else is pie in the sky and guesswork and has no foundation

It's just a headline... what's the press is all about.

[Lecter]

Still though, you would expect shirt sales and merchandising to rocket if we win, also you would expect interest in us, in an advertising sense would be more than it is now. Everyone would want to associate their brand with LFC.

We broke Man U's shirt sales record (from 1999) post 2005

Not sure how much further you could increase that

Americans are normally pretty savvy on promoting brands but I'm not holding my breath to be honest I think people vastly overplay the role of merchandising as a financial stream

[bazza76]

We broke Man U's shirt sales record (from 1999) post 2005

Not sure how much further you could increase that

Americans are normally pretty savvy on promoting brands but I'm not holding my breath to be honest I think people vastly overplay the role of merchandising as a financial stream

Thats the thing though, This would be an excellent starting point for the Americans to start LFC's rejuvenated brand push. All we need to do is look at the success that Man U have had with their merchandising in comparison. We simply have to take every advantage we can take from a win tonight, or even from just being in the final.

[Lecter]

Thats the thing though, This would be an excellent starting point for the Americans to start LFC's rejuvenated brand push. All we need to do is look at the success that Man U have had with their merchandising in comparison. We simply have to take every advantage we can take from a win tonight, or even from just being in the final.

If you look at United as a case in point its not necessarily merchandising that has led them to being hugely wealthy its the additional £1 million per home game in gate receipts they take

We often hear stories of how the Far East markets should be exploited etc.. yet the entire Far East market was only worth something like £1.5 million in 2005 for all Premiership teams (genuine merchandising cant compete with the fakes out there)

The USA is a huge potential market but its going to be a very difficult nut to crack imo

[Bob]

We broke Man U's shirt sales record (from 1999) post 2005

Not sure how much further you could increase that

Americans are normally pretty savvy on promoting brands but I'm not holding my breath to be honest I think people vastly overplay the role of merchandising as a financial stream

I strongly disagree...

Here is Celtics report... http://www.celticfc.net/NetFrame_Cli...3-40aa7c2bc84f

Shows clearly that their merchandise generated approx 25% of their total turnover... and they have a decent size stadium. They also compete with the big bhoys (sorry) in terms of shirts sales.

20%+ is a fair whack of your income in my book.

[Bob]

If you look at United as a case in point its not necessarily merchandising that has led them to being hugely wealthy its the additional £1 million per home game in gate receipts they take

We often hear stories of how the Far East markets should be exploited etc.. yet the entire Far East market was only worth something like £1.5 million in 2005 for all Premiership teams (genuine merchandising cant compete with the fakes out there)

The USA is a huge potential market but its going to be a very difficult nut to crack imo

Well you are preaching to the choir on the stadium issue.

And it's very telling that Hicks and Gillet always refer to the increased capacity in their interviews. They know full well just how important the increased capacity is.

[Lecter]

I strongly disagree...

Here is Celtics report... http://www.celticfc.net/NetFrame_Cli...3-40aa7c2bc84f

Shows clearly that their merchandise generated approx 25% of their total turnover... and they have a decent size stadium. They also compete with the big bhoys (sorry) in terms of shirts sales.

20%+ is a fair whack of your income in my book.

Our merchandising was about 10% of our turnover in 2005

Bearing in mind the increase in revenue from Sky TV I would expect that to decrease dramatically

[Lecter]

I strongly disagree...

Here is Celtics report... http://www.celticfc.net/NetFrame_Cli...3-40aa7c2bc84f

Shows clearly that their merchandise generated approx 25% of their total turnover... and they have a decent size stadium. They also compete with the big bhoys (sorry) in terms of shirts sales.

20%+ is a fair whack of your income in my book.

They dont have the TV deals we do though so its difficult to draw comparisons

[REDSCOUSER]

I have noticed a massive improvment in our merchandise availability this season over here in Montreal.
There was never long sleeve shirts during the Reebok erra but now you can buy them all across Canada. You can get name & number in selected sport shops with Gerrard, Fowler & Kuyt as the popular ones.
In addition, we have more training gear such as (trackies, polo shirts, t-shirts, and scarves) than we ever had since I immigrated here in 1992.
I think Adidas has done a sound job in marketing our gear in North America. Hicks & Gillette will enhance that even more.

[The_weatherman]

If you look at United as a case in point its not necessarily merchandising that has led them to being hugely wealthy its the additional £1 million per home game in gate receipts they take

We often hear stories of how the Far East markets should be exploited etc.. yet the entire Far East market was only worth something like £1.5 million in 2005 for all Premiership teams (genuine merchandising cant compete with the fakes out there)

The USA is a huge potential market but its going to be a very difficult nut to crack imo

The USA and South America right? Arent Hicks and Gillett going to market the club in the South America through Hicks television network or something. More fans can only be good news, specially in countries were people know how to play football.

[Bob]

They dont have the TV deals we do though so its difficult to draw comparisons

Yeah fair enough, bottom line is approx 15m - which will hardly make or break us either way.

I think it's just more frustrating for fans to get their hands on clobber, hence why the topic is raked over on forums.

So in conclusion, merchandising is important, but not so much for prem league clubs in the top four i.e. us.

[Bob]

Merchandising does have a knock on effect however... for instance kids buying a football strip and as a result becoming life long fans, who in turn pass that down the generations.

I'll leave the effect of that up to the guardian to quantify though.

Success breeds success.

[AFII]

I have noticed a massive improvment in our merchandise availability this season over here in Montreal.
There was never long sleeve shirts during the Reebok erra but now you can buy them all across Canada. You can get name & number in selected sport shops with Gerrard, Fowler & Kuyt as the popular ones.
In addition, we have more training gear such as (trackies, polo shirts, t-shirts, and scarves) than we ever had since I immigrated here in 1992.
I think Adidas has done a sound job in marketing our gear in North America. Hicks & Gillette will enhance that even more.

I wish it could be that way in Europe

You only need to look at more or less every online shop that sells Liverpool merchandise to see how big we are. Subside sport for example had got in new tracksuits and two days later only the large one was left.