Some reality

[MrMichael]

I don't want to burst any bubbles but there seems to be a misguided belief that your two new American owners will break the bank for you. I think your ex-chairman seriously ****ed up when he chose these two over DIC (not that it had anything to do with the small matter of £8m of course!).

This is a geared investment and they need to generate a return in excess of the borrowing interest rate for it to be financially viable. And they can't do this by investing in depreciating (for the most part) assets like players. The stadium is the key for them, not players.

I think they've played you all for fools. You may get a token transfer (with payments spread over a long period) but look at Manchester now and they're miles ahead (and stretching it further). And your CEO Rick Parry too busy playing politics to get anything done; the only person who seems to want to do anything is your manager.

I feel sorry for you as I see the way you support your team and I feel you deserve better. It wouldn't surprise me if Mr Benitez decided to leave.

Ah, er, um, welcome to the site BrettUSA... I think

You'll have to excuse the natives a little, its all be rather fraught around here recently and what with silly season in full swing, people have a somewhat understandable tendancy to snap a bit. A WUM is a "wind-up merchant", usually a fan of another club who thinks it is amusing to post something overly negative here while pretending to support lfc, just to illicit a furious reaction. The occasional interjection from such muppets, added to the attention-seeking nature of one or two of our regular posters here, has meant that a lot of other posters have become rather cynical and tend to assume someone is on the wind-up, when they often may not be (at least deliberately). Your use of the term "you" at several points could be read as being posted from a non-lfc supporting perspective, hence some of the responses you have got.

In answer to your initial post - you could be shown to be right in time, but nobody really has any evidence either way, at least until this transfer window is over. Certainly what you say about our financial position, especially relative to ManU, is very arguable. ManU fans were so upset at the Glazier takeover that a section of them even set up their own club in protest, and when you say this

they need to generate a return in excess of the borrowing interest rate for it to be financially viable. And they can't do this by investing in depreciating (for the most part) assets like players

surely that applies as much to the Glaziers as it does to our new owners. And that hasn't stopped them spending has it?

[Zambian_Red]

I think he would have wanted to win at all costs (judging by his other sporting enterprises). And I think he would have bought the best players to ensure this (regardless of cost/profit).

Dubai's investment was primarily to promote the area - it therefore follows that they would have wanted Liverpool to be successful. My only concern would have been that the Sheikh may have been too hands on and we could have had a Real Madrid hiring-and-firing situation.

I'm going to bed now. Maybe somebody can explain what a WUM is (I won't be offended!) and who Dunk is. I'll try to respond to any replies tomorrow.

Buying the best players does not work all the time havent you heard about the Galacticos at Real Madrid. What they have won the past three/four years, how many managers have they fired.

Shavchenko bought for 30 million he hasnt set the world alight and how can i forget the SCUMS paid 28 million for veron and 27 million for rio while the latter flopped and rio have been average would rather have team of carraghers.

Benitez is not that type of person who would want galacticos in his team where pride and ego takes over. So i would doubt that even with DIC at the help he would have gone in the market and buy every galactico there is to purchase.

[MrMichael]

I think he would have wanted to win at all costs (judging by his other sporting enterprises). And I think he would have bought the best players to ensure this (regardless of cost/profit).

Dubai's investment was primarily to promote the area - it therefore follows that they would have wanted Liverpool to be successful. My only concern would have been that the Sheikh may have been too hands on and we could have had a Real Madrid hiring-and-firing situation.

I'm going to bed now. Maybe somebody can explain what a WUM is (I won't be offended!) and who Dunk is. I'll try to respond to any replies tomorrow.

DIC don't do anything "regardless of cost/profit". I do believe you are looking at their bid for the club with rose-tinted specs, there is no evidence whatsoever that they would have been better for the club than what we got.

WUM - see above. D*nk - well, if you don't know just count yourself lucky and don't even go there

[BrooklynRed]

Thanks Brett. Thanks for undoing months of hard work on this board among reasonable Americans who love and understand the club. Thank you for validating stereotypes that we American supporters are ignorant and don't understand the game. As a fellow American, albeit one who seems to appreciate the pedigree of Liverpool FC more than you, I would say that this post is no way to make any sort of first impression. What is with the 'you' and 'your'? Any true supporter would be saying 'my' and 'our'. So, if you don't identify yourself as a Liverpool supporter, why are you trolling on the Boards? I won't bother with your other 'points' (DIC being a superior option in buying LFC because they want to 'promote the area'-- WTF are you talking about?) CLEARLY the stadium is important not just to the owners but to everyone; it is a long-term investment that will easily earn a profit in time. I will take one point though; Investment in players is not about appreciating/depreciating assets. You need to bring in players who expand Liverpool FC as a brand and then exploit that brand around the world to maximize revenue. You do that by signing World Class players and having them wear the shirt and win trophies. Let me give you an example you can understand; David Beckham, who once played for your beloved Man U.

When Beckham signed to play for the LA Galaxy, was he a 'depreciating asset'? As a player, sure (although he's on form right now). As a brand maker and profit center for MLS and the Galaxy? You must be joking. So, I get the feeling you don't know what you're talking about. I don't think anyone has been taken advantage of, and once the Spanish League concludes, Rafa will buy some players (Malouda, who I rate, is on the way, Lucas, who I also rate, has signed), sell some throughout the summer, and we'll see where we are when its all said and done. Until then, if you are a supporter, I don't understand where you get this opinion of the owners, what details of their business plan you know that we don't, and why you would join a community of supporters by talking in the third person and kicking it off with negative comments about the future of the club.

Where you from in the States?

[loco_law]

Oh come on, he's a Manc, a loser trying to start **** and nothing more. This thread is clsoed IMO and should be to all.

FACT.

[desertscouser]

Manc alert Manc alert Manc alert

[Craig_H]

Basically, you don't make a profit on a football club if you splash out big money on players.

You dont make a profit if you have a squad full of mediocre players that dont win honours and dont encourage the fans to come and spend their hard-earned in order to fill the stadium.

I dont think football generally is really a profit making industry, but within the small field of clubs that have huge worldwide fan bases, then there is money to be made, if it's done properly.

The likes of H&G, Glazer and Lerner are absolutely jizzing themselves silly at the prospect of an independent TV deal and such deals already exist in Italy and Spain. If it became possible here, even just internationally sold rights rather than UK sold rights, then the foreign owners will cash in.

I think it's inevitable that sooner or later, they'll be allowed to sell broadcasting rights independently and that's the main reason that they've come into it for IMO.

[Craig_H]

Firstly, I think calling Manchester United "scum" is infantile and pathetic.

And there goes any chance of anyone believing that you really are a Liverpool fan

[desertscouser]

He's so obviously a Manc. I mean who calls themselves BrettUSA?:whatever:
I bet it was a toss up between Brett and Bud....

We have enough tossers on here. We certainly don't need anymore.

[Revo]

you have to much of the Mediterranean anti yank blood runnin thru you sam

[desertscouser]

I have no problems with Yanks....unless they are United fans.

[MrMichael]

Thanks Brett. Thanks for undoing months of hard work on this board among reasonable Americans who love and understand the club. Thank you for validating stereotypes that we American supporters are ignorant and don't understand the game. As a fellow American, albeit one who seems to appreciate the pedigree of Liverpool FC more than you, I would say that this post is no way to make any sort of first impression. What is with the 'you' and 'your'? Any true supporter would be saying 'my' and 'our'. So, if you don't identify yourself as a Liverpool supporter, why are you trolling on the Boards? I won't bother with your other 'points' (DIC being a superior option in buying LFC because they want to 'promote the area'-- WTF are you talking about?) CLEARLY the stadium is important not just to the owners but to everyone; it is a long-term investment that will easily earn a profit in time. I will take one point though; Investment in players is not about appreciating/depreciating assets. You need to bring in players who expand Liverpool FC as a brand and then exploit that brand around the world to maximize revenue. You do that by signing World Class players and having them wear the shirt and win trophies. Let me give you an example you can understand; David Beckham, who once played for your beloved Man U.

When Beckham signed to play for the LA Galaxy, was he a 'depreciating asset'? As a player, sure (although he's on form right now). As a brand maker and profit center for MLS and the Galaxy? You must be joking. So, I get the feeling you don't know what you're talking about. I don't think anyone has been taken advantage of, and once the Spanish League concludes, Rafa will buy some players (Malouda, who I rate, is on the way, Lucas, who I also rate, has signed), sell some throughout the summer, and we'll see where we are when its all said and done. Until then, if you are a supporter, I don't understand where you get this opinion of the owners, what details of their business plan you know that we don't, and why you would join a community of supporters by talking in the third person and kicking it off with negative comments about the future of the club.

Where you from in the States?

Yay, there's our faith in American lfc fans restored a little. Good post fella

He's so obviously a Manc. I mean who calls themselves BrettUSA?:whatever:
I bet it was a toss up between Brett and Bud....

We have enough tossers on here. We certainly don't need anymore.

Mmm, that's true. I'm still prepared to assume that BrettUSA isn't specifically/intentionally on the windup, but is instead conforming to an unfortunate stereotype, possibly through lack of education in the essence of football fan-dom. I could be very wrong though........

[Morph]

Well after taking all of this info in, and formulating a cracking response I decided to delete it and replace it with:

[Assassin]

I don't want to burst any bubbles but there seems to be a misguided belief that your two new American owners will break the bank for you. I think your ex-chairman seriously ****ed up when he chose these two over DIC (not that it had anything to do with the small matter of £8m of course!).

This is a geared investment and they need to generate a return in excess of the borrowing interest rate for it to be financially viable. And they can't do this by investing in depreciating (for the most part) assets like players. The stadium is the key for them, not players.

I think they've played you all for fools. You may get a token transfer (with payments spread over a long period) but look at Manchester now and they're miles ahead (and stretching it further). And your CEO Rick Parry too busy playing politics to get anything done; the only person who seems to want to do anything is your manager.

I feel sorry for you as I see the way you support your team and I feel you deserve better. It wouldn't surprise me if Mr Benitez decided to leave.

**** off you Manc ****!!!

Go and bum your new signings :whatever:

[JHP]

you don't make a profit on a football club if you splash out big money on players.
the weak dollar makes sterling investments attractive.

Seems to me your economic knowledge is as scant as your football (sorry soccer!) knowledge.

It is economically essential to invest in players. There is a direct correlation between success on the filed and value of the club. Without success on the field i.e. with good players who inevitably cost money, the value of the investment will fall.
Investing in sterling when the dollar is weak is not attractive. If/when the dollar appreciates against sterling then the value of the investment has fallen.