It’s become ever clearer Mr Hicks’ first, second and third priority with Liverpool FC is to make as much money as possible. Wanting the club to be financially strong isn’t, in itself, a bad thing. It only becomes a bad thing when, as emphasised by his statement last night, the interests of Kop Holdings are specified to be different to that of LFC and its supporters. As we argued last night, it is enough for Kop Holdings to reach a very significant return on its investment by getting the stadium built and keeping the club in fourth place. That isn’t enough for LFC’s supporters.
Given the fact that Mr Hicks will struggle to raise further loans to refinance his existing debts or to expand upon the stadium we have an opportunity to exert financial pressure on him. We can emphasise, to him and to anyone who would loan him further money or anyone who would come on board alongside him to invest in Liverpool Football Club that we will not allow ourselves to be the cash-cow he wants us while he treats us with such disrespect. We can emphasise we are prepared to deny the club money to lower its viability as an investment. We can emphasise that we are more than a brand and that those who love Liverpool the world over love it as something way beyond a sports team and instead see it as something central to their lives and will go to any lengths to protect it as such.
Do we want to continue to call for all Liverpool supporters worldwide to boycott all LFC merchandise, food and drink until Mr Hicks leaves the club?
Given the fact that Mr Hicks will struggle to raise further loans to refinance his existing debts or to expand upon the stadium we have an opportunity to exert financial pressure on him. We can emphasise, to him and to anyone who would loan him further money or anyone who would come on board alongside him to invest in Liverpool Football Club that we will not allow ourselves to be the cash-cow he wants us while he treats us with such disrespect. We can emphasise we are prepared to deny the club money to lower its viability as an investment. We can emphasise that we are more than a brand and that those who love Liverpool the world over love it as something way beyond a sports team and instead see it as something central to their lives and will go to any lengths to protect it as such.
Do we want to continue to call for all Liverpool supporters worldwide to boycott all LFC merchandise, food and drink until Mr Hicks leaves the club?
Comment