The Interview

[einar]

This is from the interview:

"We have got the top brand in the world of football, we just dont know how to get the money from it to buy great players."

"People say DIC have allot of money if they bought the club we would buy all these players. I know for a fact, after talking to them, that is not the way they approach the investment of Liverpool, they are smart business guys."

So basically,

I´m a top businessman and that is why I am gonna buy great players for Liverpool.

They are top businessmen and that is why they are not going to buy great players for Liverpool.

[Scratch]

I disagree.

Why now? Why go on TV and do that interview now? I think there is an agenda behind it. Why not wait until the end of the season and then do it? It doesn't add up to me.

Sky seem to think that Hicks has until the end of May to match DIC's bid. I think he is desperate for fan support because he knows he can't raise the funds needed.

An agenda? Possibly that he is going to make Gillett an offer very shortly, and he wants it known, so that if GG turns it down, Hicks has already fired the first shots and the onus falls on GG as the man who is holding LFC back.

Also, if Parry is indeed messing up finiancially, then you'd want him out the way well before the Transfer window opens, as all dealings will be done before then, or should be with a competent CEO in place.

I personally think TH has the funding he needs already in place (I'll expect Lecter along soon to refute this suggestion, don't worry) and is getting his bid ready, and has as such started his PR assault now.

[barnes10]

This is from the interview:

"We have got the top brand in the world of football, we just dont know how to get the money from it to buy great players."

"People say DIC have allot of money if they bought the club we would buy all these players. I know for a fact, after talking to them, that is not the way they approach the investment of Liverpool, they are smart business guys."

So basically,

I´m a top businessman and that is why I am gonna buy great players for Liverpool.

They are top businessmen and that is why they are not going to buy great players for Liverpool.

he hasnt said 'im gonna buy great players for liverpool' tho has he. he said he'd back the manager and invest in the team. you're twisting the message. he was saying that fans seem to think that dic will come in and throw money around the place so we can cherry pick every and any player we fancy to take us to the top. he's refuting that as he knows its not true after his discussions with them about the partnership. its not true because they are after a buck too and its not the way to run the club as a viable business. whats wrong with that?

[AFII]

It won't matter if Hicks has the funding in place or not when it comes down to buying Gillett's 50%.

Gillett simply won't sell to him.

His only chance to survive in this whole mess is if Parry is replaced by Ayre, Hicks own man so he can get the majority and start to hurt Gillett that way and that later will force Gillett selling to him.

That is what all his latest media whoring is all about.

[jonesie]

It won't matter if Hicks has the funding in place or not when it comes down to buying Gillett's 50%.

Gillett simply won't sell to him.

His only chance to survive in this whole mess is if Parry is replaced by Ayre, Hicks own man so he can get the majority and start to hurt Gillett that way and that later will force Gillett selling to him.

That is what all his latest media whoring is all about.

I think that's the most likely outcome to be honest mate.

[einar]

he hasnt said 'im gonna buy great players for liverpool' tho has he. he said he'd back the manager and invest in the team. you're twisting the message. he was saying that fans seem to think that dic will come in and throw money around the place so we can cherry pick every and any player we fancy to take us to the top. he's refuting that as he knows its not true after his discussions with them about the partnership. its not true because they are after a buck too and its not the way to run the club as a viable business. whats wrong with that?

My point is that if he can find money in the club to buy great players so can they.

[barnes10]

can and willing to do are two very separate things tho arent they. he's saying he knows dic arent willing. we all know that tbh tho don't we.

[einar]

can and willing to do are two very separate things tho arent they. he's saying he knows dic arent willing. we all know that tbh tho don't we.

How do we know DIC are not willing to buy good players?

[Pacman]

Now, next week, the summer, I don't think it matters when he talks to be honest.

Agree with you about the fans thing. Judging by the Sky e-mails (the majority of the ones they are reading anyway) he might just be beginning to turn it around too.

I think the timing is everything.

According to Sky the 90 period is up at the end of May. Gillett has stated he wont sell to Hicks because of the fans (maybe more lies) so Hicks needs us on side.

[DannyMan2006]

Waited all that time for the interview and it revealed nothing that he hadn't already mentioned through the media.

First of let's wipe away the spin and forget about the open log fire and family watching the game with scarfs on. What we should be concentrating on is what he said.

What he said about Parry is correct. And I'm sure we all agree, which is no suprise as he is oly telling us what we want to hear. There was a reason behind the E-Mail contacts with Joe Average you know.

So what has he shown in the first part?

Well he has tried to show he is a fan of the club, which we all say about DIC, and he has tried to show that he will take the club forward and will bring in a team who will bring that success. Again this is something that we all liked about DIC.

So he has clearly shown that he is trying to level up the playing field.

What else has he said?

That Gillet instigated the Klinsmann fiasco. Doesn't really matter who did. He obviously didn't rate Rafa at the time or he would not have bothered meeting Jurgen. Nor would he continue to liase with Jurgen and ask his opinion on Rafa's transfer targets if he rated him now - but that is hearsay so we'll leave that bit out. Anyhow, I did a poll in January asking who wanted Rafa to remain in charge at the end of the season. about 40% said decide at the end of the season, 30% said sack him and 30% said back him regardless.

I was in the back him regardless camp, but I fail to see why some people are so upset that they met with another manager, I mean FFS, you wanted Rafa to get the boot! What do you suggest? Start searching in May?

Anyway, Hicks also said that he wants to give Rafa a one year extension. Again this is just giving the fans what they want. Mind 1 year is hardly a massive sway of faith in Rafa is it?

One thing I mus comment on is this. People are saying that if that's good enough for Rafa then it is good enough for them. Fair enough, Rafa will have met him and listened to his plans you would think.

BUT. There is no evidence to suggest that Rafa likes the long term plans of Hicks. Nor is there any evidence to suggest Rafa would sign a contract extension if offered by Hicks. I have seen no commenst by Hicks saying that Rafa has bought into his plans. Nor have I seen anything said by Rafa suggesting that he has took sides..

-----------------------------------------------

So in my opinion this interview that "has shook the face of football" has really shown us nothing we didn't already know.

We still don't know who is the best bet, Gillet or Hicks. We still don't know what DIC will bring. We still have to trust the sources we most believe. And those sources tell me that DIC are still the best bet.

And don't think that we do not have a say in this power struggle. We do. Even by posting on a forum you are having a say. Because where do you think people look to gauge an opinion of the fans. They don't go round asking every fan on match days. They ask a few randoms on the street on Sky Sports, the rest they look on fans forums or by exchanging E-Mails.

No doubt the Hicks PR machine will love some of the comments they have read on the forums today, if Est is anything to go by. Just like the opposition to the Dallas Stars and Texas Rangers ownership, he sees it is begininning to crumble. He has wore people down by dragging the club through the media. And he will continue to do so, because it is working.

Last December he would be lucky to have a 10% backing. Now I think he could be as high as 50% of fans who would accept a full takeover by Hicks as opposed to waiting for DIC.

So expect more PR rubbish. Because you've asked for it, like it or not.

[AFII]

I think that's the most likely outcome to be honest mate.

Maybe, maybe not. It will all depend on Parry staying and which one of them that need the club to move forward and not stand still.

Gillett will have the backing from DIC so he can probably survive longer than Hicks.

[El Jefecito]

He named Parry as the one who should take care of our transfer dealings and that was at a time that he now says that he wanted Parry out....

A means to an end. In the US it's called managing someone out. You basically ask them to do a job which they can't do (as Parry has shown) and then use their non-performance to get rid of them.

[Roboklopp]

Why the **** can't people spell Gillett properly

Annoying aye, but get over it- its's th best a man's gonna get.

[Roboklopp]

Strategy

Step 1 Say nothing – as advised by those who should know/

Step 2 ….. communicate with the press to get information

Step 3 …. Communicate and reason with fan groups

Step 4 …. Influence and control over media, aggressive purchase of bogs and forums to contain and re direct

Step 5 …. Common touch and contact

Step 6 …… controversial comments leaked

Last resort ….. Lady Diana style interview

Resolution

Quality

[DannyMan2006]

This is from the interview:

"We have got the top brand in the world of football, we just dont know how to get the money from it to buy great players."

"People say DIC have allot of money if they bought the club we would buy all these players. I know for a fact, after talking to them, that is not the way they approach the investment of Liverpool, they are smart business guys."

So basically,

I´m a top businessman and that is why I am gonna buy great players for Liverpool.

They are top businessmen and that is why they are not going to buy great players for Liverpool.

No what he is saying is that WHEN we get the top money coming in we will sign the top players.

He is also saying fans expect DIC to splash the cash straight away, when really they will only be spending the same as him. He is basically saying that DIC are NOT going to offer a quick fix by splashing £100m or whatever.

In other words, DIC are not Liverpools answer to Roman Abromavich.