Tom Hicks Talks

[dom9]

Interesting.

[Scratch]

I posted about it in the Selling 25% of Liverpool thread...just thinking, if they managed to get a deal close to this...say £200m for 20 years of having your name on the front of our stadium, plus selling 25% of the club for £100m...well, that's pretty much reduced the amount needed to build the stadium to a much more manageable £50-100m...nice if it happens, but i won't hold my breath.

[cream]

Naming rights has always been on the cards, this not really new news or any news at all. Although, a lot of people thought we could get more than £12m a season. It doesn't really reduce the amount needed to build the stadium as any sponsorship deal will be paid over the 20 years or whatever the term of the contract is, although it will help with the interest payments which will be around £600m for the same period.

[Bender]

Tom Hicks, the co-owner of English soccer club Liverpool, has vowed that the club will not rest on its laurels after securing a world record shirt sponsorship deal with Standard Chartered worth more than US$130 million over the next four years.

Hicks expects that deal - which will see Standard Chartered sell Liverpool shirts in its branches throughout Asia - to be worth more than it is at first glance, while the club's managing director Christian Purslow is spearheading a number of other commercial sponsorships, including one with outgoing shirt sponsors Carlsberg.

"We are seeing for the first time the real power of the brand and the power of a well managed club," said Hicks. "I feel very good about the entire club. The total sponsorship contracts should probably bring in 25, 26 million pounds (US$42 million) of incremental revenue a year. It's a huge development for the club. It's not just the 21 million pounds (US$34 million) that we will develop from the new sponsorship agreement with Standard Chartered because we will have an additional two or three million pounds for the Infinity part of the deal."


Carlsberg, meanwhile, are expected to keep hold of the lucrative pouring rights at the club's Anfield stadium. "We have an existing contract with Carlsberg until the end of the season," said Hicks. "Between now and the end of the season we will finalise new arrangements where we will retain the Carlsberg special sponsorship packages and pour Carlsberg products in the stadium. They will be one of our key sponsors, just not on our shirts."

[Bender]

Tom Hicks, the co-owner of English Premier League soccer club Liverpool, has vowed to reduce the club's debt, created when he bought the team with his co-owner George Gillett, and insists the club will have less debt than any of its rivals in England's 'big four' - Manchester United, Chelsea and Arsenal.

There were worries this summer that the banks RBS and Wachovia would refuse to refinance the club's loans, while the club's accountants issued a public warning about its finances despite record revenues. However, Hicks has dismissed those concerns.


"You have to look cash flow rather than accounting," insisted Hicks in an interview with Associated Press, "and we intend to operate Liverpool where it has a very strong positive cash flow so we have the resources to be as competitive as possible on the pitch - that's our commitment.

"We had strong, positive cash flows last year. Our debts levels are at a very comfortable level and we are going to continue bringing it down. Our goal is to have less debt than any of the top clubs and that's a commitment we have made and will continue to make."



Earlier this month the club secured a world record shirt sponsorship deal with Standard Chartered worth more than US$130 million over the next four years.

[BrianF80]

I posted about it in the Selling 25% of Liverpool thread...just thinking, if they managed to get a deal close to this...say £200m for 20 years of having your name on the front of our stadium, plus selling 25% of the club for £100m...well, that's pretty much reduced the amount needed to build the stadium to a much more manageable £50-100m...nice if it happens, but i won't hold my breath.

Arsenal raised about a 1/3rd of the money they needed for the stadium from sponsors etc. As you say we could easily exceed that. The fact that our CFO is the guy that did the financing for the Emirates means he'll know all the tricks I'm sure and I don't doubt our lot will be far more aggressive about raising external funds.

[memzey]

Arsenal raised about a 1/3rd of the money they needed for the stadium from sponsors etc. As you say we could easily exceed that. The fact that our CFO is the guy that did the financing for the Emirates means he'll know all the tricks I'm sure and I don't doubt our lot will be far more aggressive about raising external funds.

Is that true?

[BrianF80]

Is that true?

It's actually a very impressive executive team they have put together. When you consider Parry was doing most of these jobs before it's pretty scary.