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Liverpool could be counting the cost of European failure for years to come

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    Liverpool could be counting the cost of European failure for years to come

    From The Guardian

    Liverpool owners George Gillett, left, and Tom Hicks have appointed two banks to search for new investors in their debt-saddled club. Photograph: Peter Byrne/PA

    It is never a happy prospect to be staring at a possible Champions League exit and bonfire of title hopes even before 5 November but for Liverpool this autumn's struggle for form is particularly ill-timed. Pride, history and the nagging sense of unfulfilled promise soak Anfield with highly-strung, permanent expectation, but at a time like this, to put it bluntly, they cannot afford to fail.

    This run of four consecutive defeats, which is already seriously threatening Liverpool's fortunes in the Premier League and in Europe, has come as hired professionals scour the world for money to shore up the club. Liverpool's north American owners, Tom Hicks and George Gillett, have produced not a sod of the new stadium they arrived in 2007 with a promise to build, but have saddled Liverpool with debt, including the £174.1m cost of their own takeover. In the summer, they did manage to refinance their borrowings, reportedly with a commitment to reduce the £313m the club owed down to £250m. That was not an apparent boost to Rafael Benítez's transfer kitty, and still leaves Liverpool seriously stretched.

    In their 44,500-seat home, Liverpool have for years now been the relatively poor relations in the Premier League's top four; their income last year, £159m, was way below that of Arsenal and Chelsea, and almost £100m behind Manchester United, who loom as the next Premier League opponents at Anfield on Sunday.

    Financially, Liverpool rely more than those other three clubs on the euros which come from the Champions League, because they earn less domestically, in a north west city which cannot support the comparatively extravagant ticket prices of Stamford Bridge or the Emirates. The defeats so far in the Champions League to Fiorentina, then Lyon on a flat European night at Anfield on Tuesday, mean Liverpool have a daunting task if they are to qualify for the knockout stage. They face a real challenge away at Lyon on the eve of Guy Fawkes night, and even if they win there, and beat Fiorentina and Debreceni in their other two games, they could still not qualify if the other results go well enough for Fiorentina and Lyon.

    The financial hit from failing to qualify for the knockout stage is substantial, although not as calamitous as it would be for Liverpool to lose to Manchester United, fail to pull round their Premier League form and drop out of the top four completely. Uefa share out the Champions League sponsorship and TV income according to a complicated formula which rewards clubs for the size of the TV market in their home country. As we are a large nation of football-on-telly watchers, our clubs share major payments from this "market pool" even at the group stages. The "market pool" payment does increase as a club qualifies through the knockout stage, although it is less if the other clubs, from the same country, progress too.

    It is therefore impossible to put a figure on what Liverpool might lose out on if they fail to qualify from their group, but last season, when they reached the quarter-final while Arsenal and Chelsea reached the semi-final and United the final, the knockout stage was worth around €8m (£7.2m) to Liverpool. This season, the cost would be greater, because Uefa has provisionally announced an increase in Champions League TV and sponsorship deals, from €820m to €1.05bn (£950m). It is safe to say that if Liverpool were to be knocked out, they would fall markedly behind financially, especially if the other three clubs go through.

    Failing to qualify at all for next season's competition, a prospect nobody at Anfield is prepared to contemplate with barely two months of the season gone, would involve missing out on a very important slice of Liverpool's income. Last season's earnings were €23.2m from Uefa directly, plus unspecified income earned at Anfield from the Champions League matches themselves, and the money available next season, which four English clubs will certainly be earning, will be almost 25% higher.

    The arrival of Sheikh Mansour at Manchester City, with ambitions for the top four and the money to support it, together with a generous cheque book unfolded for Harry Redknapp at Spurs, make Liverpool's claim on Champions League qualification subject to more competition than for years, so now is not the time to suffer a serious loss of form.

    Last month Hicks and Gillett were prompted to issue a rare joint statement confirming that they have appointed two banks to look for new investors, and Bank of America Merrill Lynch are said to be in the Middle East pursuing the rich men who could wipe all these troubles away.

    Yet despite persistent rumours, and the recent excitement over whether Prince Faisal bin Fahad bin Abdulla of Saudi Arabia was going to invest, there are as yet no signs of anybody solid. At Manchester City, Mansour's advisors have explained that an attraction of the club was that there was no stadium to build, so they could spend their millions directly on buying players to fulfil football, not construction, ambitions. Having a £450m new stadium to build is not the best sales pitch Liverpool's bankers have in their briefcases.

    So for now, Liverpool remain seriously in debt, with a manager about whom questions are being asked seriously for the first time, two owners perpetually seeming at odds with each other, and a team desperately seeking some form, fast.

    "If Gerrard continues to play up front, leaving this lack of creativity and intelligence in Midfield, the season WILL be over by Xmas."

    I still don't think we'll finish in the top 4 this season."

    FatTony 24/08/09

    #2
    ****ing Moores and Parry (shakes head ruefully)
    The King was back for a short while. Long live The King.

    Comment


      #3
      As i said a few days ago, i'm worried about the future of LFC.
      "Let me say for the record, I am not a gangster and never have been. Im not the thief who grabs your purse. Im not the guy who jacks your car. Im not down with the people who steal and hurt others. Im just a brother who fight back."
      Tupac

      Comment


        #4
        You *******s Moores and Parry, you ****ing *******s.
        "Its not about the long ball or the short ball, its about the right ball." Bob Paisley

        Comment


          #5
          There is some good news with this...apparently G&H cannot sack Rafa because they cannot afford the compensation to him, or that of the new managers club current club (assuming he's currently employed).

          "If Gerrard continues to play up front, leaving this lack of creativity and intelligence in Midfield, the season WILL be over by Xmas."

          I still don't think we'll finish in the top 4 this season."

          FatTony 24/08/09

          Comment


            #6
            Another scaremongering article. I don't know why people bother reading this kind of ****e.

            Comment


              #7
              Originally posted by redder View Post
              Another scaremongering article. I don't know why people bother reading this kind of ****e.
              It is not scaremongering, it is the harsh reality. We are in debt and we need a new stadium to stay competitive at the very highest level in the future. We have players on huge wages and missing out on CL football next season would be a disaster all round IMO.
              "Its not about the long ball or the short ball, its about the right ball." Bob Paisley

              Comment


                #8
                Originally posted by redder View Post
                Another scaremongering article. I don't know why people bother reading this kind of ****e.
                No, you're right, we're financial secure....

                "If Gerrard continues to play up front, leaving this lack of creativity and intelligence in Midfield, the season WILL be over by Xmas."

                I still don't think we'll finish in the top 4 this season."

                FatTony 24/08/09

                Comment


                  #9
                  Originally posted by Tee View Post
                  It is not scaremongering, it is the harsh reality. We are in debt and we need a new stadium to stay competitive at the very highest level in the future. We have players on huge wages and missing out on CL football next season would be a disaster all round IMO.
                  It is a highly biased article. United and Arsenal are also in huge debts but you ain't going to hear anything about them. Then the timing of the article, as if things changed so dramatically over the last few weeks to justify it.

                  4 consecutive defeats is bad enough, now they're cracking on the pressure on how much we owe.

                  Comment


                    #10
                    Originally posted by FatTony View Post
                    No, you're right, we're financial secure....
                    Tell me which of the big four clubs are financially secure? United, Chelsea and Arsenal are under huge debts, let's not talk about Man. City. Do you think the arabs have drawn out a blank cheque to them?

                    Comment


                      #11
                      Originally posted by redder View Post
                      It is a highly biased article. United and Arsenal are also in huge debts but you ain't going to hear anything about them. Then the timing of the article, as if things changed so dramatically over the last few weeks to justify it.

                      4 consecutive defeats is bad enough, now they're cracking on the pressure on how much we owe.
                      Arsenal and Scum bring in more revenue though, that is the problem. If they miss out on CL football it will hurt them but nowhere near as much as us.
                      "Its not about the long ball or the short ball, its about the right ball." Bob Paisley

                      Comment


                        #12
                        Originally posted by redder View Post
                        It is a highly biased article. United and Arsenal are also in huge debts but you ain't going to hear anything about them. Then the timing of the article, as if things changed so dramatically over the last few weeks to justify it.

                        4 consecutive defeats is bad enough, now they're cracking on the pressure on how much we owe.
                        While that is true the reason we are always written about is A. Man U and Arsenal have far bigger grounds than us so are able to manage and repay the debt easier and B. You hear very little from the Board's of those clubs, our two American clowns can't stay out of the news for love nor money.
                        The King was back for a short while. Long live The King.

                        Comment


                          #13
                          We have less revenue on a stadium by stadium basis, that is true, but we know nothing about our other sources of income, such as merchandising etc ... which arguably competes favourably with United and probably dwarfs what Arsenal and Chelsea are making.

                          As long as the full figures overall aren't available, you can't make out a clear picture of what's going on. Unless you are a newspaper jumping on our demise at the moment.

                          Comment


                            #14
                            Originally posted by The Birdman View Post
                            While that is true the reason we are always written about is A. Man U and Arsenal have far bigger grounds than us so are able to manage and repay the debt easier and B. You hear very little from the Board's of those clubs, our two American clowns can't stay out of the news for love nor money.
                            Actually manure are in the biggest sh*t in terms of debt as they have no potential sugar daddy to fall back on. At least Arsenal and Liverpool can feasibly and affordably be 'bought out' if we start failing to qualify for CL. No billionaire worth their undeserved riches will put a billion and a half pounds in trying to pay for a Ferguson-less (he's got to retire/expire some time soon) manure. Stadium or no stadium. Fan base grows and diminishes on success - (Asian) fans can be fickle.

                            Redder's right, we don't need to keep hearing the obvious. Its like saying if we don't win the league this season it will be our 20th year on the trot and that's not acceptable. Well, duh, we know thanks - don't need to read it in print.
                            One tit for another.

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