Announcement

**Charly** · 22-07-11, 05:04 AM

Hmmm, dont see what is special as he was in charge of uk ops. If he was in charge of the far east, or a developing area, it would be something to sit up and take notice of.

Selling **** to to football fans in the uk is pretty easy, and I would say that the market is saturated. There is little scope to increase sales without improvement on the pitch, or a new stadium. We should be looking to take on people with experience in the US, China and India.

I guess he must be decent if he worked for Nike though.

**meffin** · 22-07-11, 08:03 AM

Originally posted by cream View Post

Exclusive: Liverpool Raids Nike For Commercial Chief

Mark Kleinman
July 21, 2011 10:15 PM

Liverpool Football Club will announce tomorrow that it has raided Nike, the American sportswear giant, to recruit a new commercial chief ahead of the new Premier League season.
I've learnt that Liverpool will issue a statement to say that Graham Bartlett, Nike's sports marketing director for the UK and Ireland, will become its new commercial director.
He'll report to Ian Ayre, the club's managing director, and it's interesting because it's one of the most senior appointments made by Liverpool since the club itself changed hands in a disputed takeover last autumn.
Liverpool is now owned by New England Sports Ventures, the owner of the Boston Red Sox, and its future commercial success is seen as crucial to generating the kind of revenue that will allow it to compete in the transfer market against (principally) Chelsea and Manchester City.
The team is in Asia on a pre-season tour which has taken in China, Malaysia and South Korea. Its main sponsor is Standard Chartered, the Asia and Africa-focused bank headquartered in London.
Liverpool declined to comment tonight.

http://blogs.news.sky.com/kleinman/P...2-2731170d963b

Glad they cleared that up, I was struggling to think who Nike where

**dom9** · 22-07-11, 12:34 PM

This is good news, no?

**dom9** · 22-07-11, 12:40 PM

http://www.liverpoolfc.tv/news/latest-news/new-commercial-director-for-lfc

Liverpool FC has announced the appointment of Graham Bartlett as its new Commercial Director. Graham, who takes up his position in the first week of September, will report directly to Managing Director Ian Ayre.

Graham's role will see him maximise and grow revenue streams within the areas of Partnerships, Digital Media, Merchandising & Licensing, Soccer Schools, Ticketing Sales and Corporate Sales. He will build and maintain strong relationships at senior level with existing partners and suppliers and also work closely with MD Ian Ayre in creating and developing international business sales operations and associated infrastructure.

Currently the Sports Marketing Director of Nike UK and Ireland, Graham has been responsible for all of the company's individual athlete, club and federation sponsorships across all sports. He has over 14 years' experience in the negotiation and delivery of major sponsorship, television and licensing agreements for global and national sports properties. Having worked from both a sales and buyer perspective at agency, rights-holder and rights acquirer level in domestic and international markets, he possesses an in-depth understanding of the sports marketing business.

A qualified solicitor, Graham began his career in 1993 with Linklaters & Paines before moving four years later to work in the Sports Law Group at Nicholson Graham & Jones. In 1999 he was appointed Vice President and Head of Business Affairs in the Football Department at ISL Worldwide. Two years later he moved to European Football's governing body UEFA as their Head of Business Affairs and Account Management before changing roles to be Head of Business Development, Business Affairs and Licensing. He joined Nike in 2005.

Managing Director Ian Ayre said: "Graham is a great addition to our team. Now that we have all of the foundations in place to globalise our brand, Graham's experience across partnerships, brands, merchandise and media are perfect skill sets to help us achieve our commercial objectives. I have known Graham for some time and am certain he will make a fantastic contribution to the football club.

Graham Bartlett commented: "I'm very proud to be joining such an incredible club and excited at the challenge ahead. My whole family are from the city itself and as a lifelong fan, there is no other club in the world that I would have worked for apart from Liverpool. It has a fantastic history and heritage and I'm delighted to be a part of it.

"But I wouldn't have accepted the position unless I thought I could do a good job and help the club to continue to progress. We are all desperate to take Liverpool to the next level and I want to be part of that adventure."

**dom9** · 22-07-11, 12:42 PM

Our off the field team surely has to be a match for any other club globally now. A massive turnaround since Moores left.

**Vermilion** · 22-07-11, 12:49 PM

More home grown talent at the heart of the club can't be a bad thing. Good too see he and his family are from the city and are supporters, not a reason to hire him i know, but added to his vast experience it's a bonus imo.

**Glenn Hysen** · 22-07-11, 12:51 PM

Originally posted by dom9 View Post

Our off the field team surely has to be a match for any other club globally now. A massive turnaround since Moores left.

**cream** · 22-07-11, 01:02 PM

Originally posted by dom9 View Post

Our off the field team surely has to be a match for any other club globally now. A massive turnaround since Moores left.

Pfft. Parry did it all on his own.

**dom9** · 22-07-11, 01:06 PM

And to further underline that point, this would never have happened before:

http://www.liverpoolfc.tv/news/latest-news/lfc-scoops-industry-award

LFC scoops industry award

LFC scooped another industry accolade recently when it landed the prestigious Best Digital Marketing Campaign from the MBNA Northern Sports Awards for its 'We Make The Shirt. You Make It Liverpool FC' launch.

The 2010-11 kit launch, which saw a sponsor change to Standard Chartered Bank, was an historic event for LFC and the club wanted to create a point of difference. In partnership with kit provider adidas, an innovative campaign was launched that involved fans in the making of their Liverpool FC kit. The campaign included a flash mob 'shirt swap' advert featuring real fans and filmed in the historic Williamson Square in Liverpool. 'Augmented reality zones' were also created in club stores where a dynamic backdrop provided fans with a chance to have their picture taken as if they're standing next to their first-team hero. Central to the campaign's success was a focus on behind-the-scenes interviews at LFC's training ground used for exclusive digital content, virals and social media interaction.

Bruce Bundrant, Head of Commercial Partnerships with Liverpool Football Club, said: "We're delighted to win this prestigious award which saw the club pull together a high impact, integrated marketing campaign. The response from fans was incredible - they really embraced the whole meaning behind the shirt launch."

He added: "The results speak for themselves with 11m social media and 83m website impressions and over 35,000 orders from 121 countries making the kit launch the most successful in LFC's history."

Barry Moore, Head of Communications from adidas, said: "adidas and Liverpool FC partnered for the 2010-11 club home shirt launch campaign entitled 'We Make The Shirt. You Make It Liverpool FC'. It was a fully integrated marketing campaign which ran across a variety of adidas and Liverpool platforms including social media."

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