I had dinner with a mate last night who is a designer for one of LFC's merchandising partners. He confirmed that the club badge is being updated and will be a stripped back Liver Bird with the club name (or initials) underneath it. He is 100% sure of this as his company have started manufacturing items for next season.
It sounds like the badge will be like the one from the late 70's early 80's.
He says from a merchandising point of view it is a lot easier and cheaper to produce the new badge than the current badge.
It sounds like the badge will be like the one from the late 70's early 80's.
He says from a merchandising point of view it is a lot easier and cheaper to produce the new badge than the current badge.

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