Sharon Tuff has been appointed head of global partnership sales at Liverpool FC, bringing previous sports sector experience to the role from her position as head of commercial partnerships for the Volvo Ocean Race.
In her role at Volvo, Tuff was responsible for selling global race partnerships and raising investment for team sponsors. She said she was "thrilled" to be joining Liverpool, a brand with "huge international potential" for new partnerships.
Chief commercial officer at Liverpool FC, Billy Hogan, said: "Sharon has an excellent track record of creative deal making and delivering results for her clients. "As part of our commercial strategy we have been working hard to bring on board the right mix of people to help us develop partnerships across the world, which will help bring the club closer to fans." Liverpool FC announced in April that the club would take part in a friendly match against Glasgow's Celtic Football Club in Dublin's Aviva Stadium in August - the first time the two clubs with a strong following in Ireland will have played each other in the country.
In her role at Volvo, Tuff was responsible for selling global race partnerships and raising investment for team sponsors. She said she was "thrilled" to be joining Liverpool, a brand with "huge international potential" for new partnerships.
Chief commercial officer at Liverpool FC, Billy Hogan, said: "Sharon has an excellent track record of creative deal making and delivering results for her clients. "As part of our commercial strategy we have been working hard to bring on board the right mix of people to help us develop partnerships across the world, which will help bring the club closer to fans." Liverpool FC announced in April that the club would take part in a friendly match against Glasgow's Celtic Football Club in Dublin's Aviva Stadium in August - the first time the two clubs with a strong following in Ireland will have played each other in the country.
Comment