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    #1

    Building the LFC Brand

    i get that we tour the far east to gain some popularity and we have a fan base there, but how does this actually benefit the club directly...

    its not like every LFC fan from thailand or elsewhere is buying legit shirts from the club shop. they are very likely to be working in the sweat shop that manufactures the knock off blag shirts.
    removing all the weak links makes us stronger

    too many gutless players, no beef or desire. pussies everywhere... sack them all.
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    #2
    Originally posted by baitman View Post
    i get that we tour the far east to gain some popularity and we have a fan base there, but how does this actually benefit the club directly.
    Our sponsors will pay a premium for their brand to be shown around the world. It's most definitely a money-spinning thing these days, potentially to the detriment of the players clocking up the air miles.
    Last edited by Muddled; 31-07-15, 01:08 PM.

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      #3
      £10m earned from the 2 Ozzie games apparently

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        #4
        Originally posted by Muddled View Post
        Our sponsors will pay a premium for their brand to be shown around the world. It's most definitely a money-spinning thing these days, potentially to the detriment of the players clocking up the air miles.
        so the sponsors will pay a certain amount to the club to be an 'official partner'

        is that taking in to account where we do some pre-season promotional games, just so the sponsors can boost themselves in other countries/markets.

        do the sponsors pay additional amounts depending on where we agree to take the LFC roadshow on tour.

        im sure there are revenues from the ground and maybe local/global tv rights too. the aussie crowds and LFC fans were amazing, but what if a stadium [elsewhere] is almost empty.
        removing all the weak links makes us stronger

        too many gutless players, no beef or desire. pussies everywhere... sack them all.

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          #5
          At a guess, Liverpool will get paid a fee by a promoter, and they will then go and promote the event and try and make money off it.

          The club wouldn't do these games if they didn't bring in big money.
          *Except Michael, who died.

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            #6
            This is what happens when Ian Ayres best contacts are in South East Asia.

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              #7
              Standard Chartered will have had a say/influence on the Far East tours

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                #8
                Invest ON the pitch and the rest will follow naturally. Build a winning team with a period of sustained success and our brand will be unrivalled.
                "Its not about the long ball or the short ball, its about the right ball." Bob Paisley

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                  #9
                  How do you generate the money to invest?

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                    #10
                    The tours are a necessary evil but at the same time there are reds all around the world and it's great for them to get the chance to watch us live.

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