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Being based in the states I've heard quite a bit about the acquistion model that Gilett uses. In a lot of cases he turns around companies with high brand value but low returns with amazing marketing campaigns. He created a whole new segment in the meat products market putting a premium on a product that was previously deemed poor.
If he views liverpool as a similar opportunity I'll be over the moon. He'll leave the operations untouched and concentrate on the areas where we have the biggest underachievement. Let's face it the return on the Liverpool brand is diabolical.
All hail George.The Crushing Machine MKII
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Ha! I did know that. Just a play with words, is allOriginally posted by CAD View PostFYI: Gillett has nothing to do with Gillette
Seeing as those are supposedly the options on the table, I'm a bit curious to know if there are any strong meaning one way or the other. Personally I'm not biased either way...
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