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    Honda leaves F1

    Sad day for the sport.

    Global crisis ends Honda F1 dream

    Honda is pulling out of Formula One, blaming the world economic crisis for plans to sell its team.

    Sources told BBC Sport the team were "optimistic" they would continue, but an investor had not yet been found.

    The decision leaves Englishman Jenson Button and 2009 team-mate Rubens Barrichello without drives, with only a few mid-ranking seats still available.

    Honda, which spent more than £300m a year on F1, said it would also no longer supply the sport with engines.

    A deadline of January has been set to find a buyer but workers at Honda's Brackley base have been told to expect redundancy letters before Christmas.

    "Honda Motor Co. has come to the conclusion that we will withdraw from all Formula One activities, making 2008 the last season for participation," said Honda president Takeo Fukui at an emotional press conference.

    "This difficult decision has been made in light of the quickly deteriorating operating environment facing the global auto industry... and the sudden contraction of the world economies," he added.

    "Honda must protect its core business activities and secure the long term as widespread uncertainties in the economics around the globe continue to mount."

    According to the Reuters news agency, team bosses Ross Brawn and Nick Fry told a meeting of the Formula One Teams' Association: "They have a month to find a buyer, otherwise they are closing the team."

    If no buyer is found, Honda's decision will leave F1 with just 18 cars on the grid next season.

    Honda said next year's Japanese Grand Prix at its Suzuka circuit would go ahead as planned.

    Honda appointed Brawn, the man who masterminded seven world titles for Michael Schumacher at Benetton and Ferrari, as their team principal prior to the start of the 2008 season.

    His arrival was seen as the signal for the start of a concerted push for success by the company after several seasons as also-rans.

    The company returned to F1 as a team owner and car builder in 2005, having spent five years as an engine supplier to the British American Racing team.

    But they have struggled to make an impact at the top levels of the sport.

    Their sole victory of the modern era came with Button's win at the Hungarian Grand Prix in 2006.

    But they have been uncompetitive in the last two seasons.

    Honda's decision could also spell the end of Barrichello's 16-year F1 career.

    The 36-year-old winner of nine Grands Prix was competing with his novice compatriot Bruno Senna, the nephew of F1 legend Ayrton Senna, for a seat at Honda in 2009.

    Honda recently cut road vehicle production as a response to the global economic crisis - the company's sales in its key US market were down 30% last month.

    F1 is a notoriously expensive sport in which to compete, and teams have spent recent months in intensive discussions over cost-cutting measures.

    Max Mosley, president of world motorsport governing body the FIA, recently urged teams to find ways to reduce costs.

    In an exclusive interview with the BBC, Mosley described Honda's withdrawal as a significant warning to the rest of the teams to start cutting costs dramatically.

    Mosley wants to make drastic changes for the 2010 season - including making a standard engine and gearbox available to all teams at a projected cost of 5m Euro (£4.4m) per team.

    The idea is opposed by the road-car constructors still in F1, who are proposing a new engine formula of their own.

    Considered a major player within F1, Honda bankrolled more than 800 staff at the team's Northamptonshire base and had one of the largest budgets in the sport.

    "I am told that for £1 you can now buy the Honda F1 team," said BBC sports news correspondent Adam Parsons.

    BBC Radio 5 Live's F1 commentator, David Croft, said Honda's withdrawal could have profound consequences for the sport.

    "This has serious implications for F1, not just because there will be only 18 cars on the grid," said Croft.

    "It's the start of the sport as a whole feeling the pinch. Williams are reported to be in financial difficulties, Toyota are trimming down their budget as well.

    "Honda are a car company whose sales have dropped by 41% in the last quarter, they're closing their Swindon factory for two months at the start of next year, and obviously feeling the pinch on a global scale."

    In November, Honda announced it would build fewer cars in Japan, Europe and the US to reflect bleak economic prospects in the vehicle manufacturing industry.

    Sales of new cars in the UK suffered their biggest monthly drop in 28 years, while car makers Ford, GM and Chrysler have asked the US Congress for multi-billion dollar loans to guarantee their survival.

    The last team to leave F1 were Honda-backed minnows Super Aguri, which folded for financial reasons in April.

    Honda's own F1 team endured a deeply disappointing 2008 season on the track, earning just 14 points, leaving them the lowest of the nine points-scoring teams.

    Button found himself ranked 18th in the drivers' list, contributing only three points.

    Only four drivers, each without a point to their name, ranked below him. Barrichello earned the remaining 11 points - more than half of them earned with a third place in the wet British Grand Prix.

    Honda initially entered F1 as a constructor in the 1960s, withdrawing at the end of 1968.

    The company returned to F1 in the 1980s as an engine supplier with great success with the Williams and McLaren teams and then purchased a stake in the BAR team from British American Tobacco (BAT) in 2004.

    Honda bought out BAT in 2005 to form the Honda team for the 2006 season.

    While the team finished fourth in the 2006 constructors' championship, they have subsequently struggled to make an impact.

    The 2009 Formula One season begins on 29 March, in Australia.
    Story from BBC SPORT:


    Published: 2008/12/05 08:15:55 GMT

    © BBC MMVIII

    #2
    Not only is it an indication of the crisis which has gripped the global car market, the SMMT released figures showing an almost 40% drop in new car registrations for November; in America Ford, GM, and Chrylser are all royally fecked; only Audi and Porsche seem to have done fairly well this year, and in the case of Porsche its not through selling cars!(which have plummeted) it is an indication of how poorly Honda have performed, they're shutting down this factory in Swindon(I think) for two whole months.


    Secondly, how can a manufacturer which is trying desperately to shift focus to it being the premier producer of "greener" vehicles still fund a F1 team and the damage to the environment that does - its long term bad PR. Honda are releasing a new family of Hybrids in the UK over the next couple of years (starting with the Insight in Spring 09) so they're really hoping to capture the public's interest in lower emission and higher fuel efficiency driving.
    James Philip Milner Fanclub #1

    Curtis Julian Jones Fanclub #1

    Comment


      #3
      Originally posted by Cacodemon View Post
      Not only is it an indication of the crisis which has gripped the global car market, the SMMT released figures showing an almost 40% drop in new car registrations for November; in America Ford, GM, and Chrylser are all royally fecked; only Audi and Porsche seem to have done fairly well this year, and in the case of Porsche its not through selling cars!(which have plummeted)


      Secondly, how can a manufacturer which is trying desperately to shift focus to it being the premier producer of "greener" vehicles still fund a F1 team and the damage to the environment that does - its long term bad PR. Honda are releasing a new family of Hybrids in the UK over the next couple of years (starting with the Insight in Spring 09) so they're really hoping to capture the public's interest in lower emission and higher fuel efficiency driving.
      Good shout that.

      Comment


        #4
        Originally posted by Cacodemon View Post
        Not only is it an indication of the crisis which has gripped the global car market, the SMMT released figures showing an almost 40% drop in new car registrations for November; in America Ford, GM, and Chrylser are all royally fecked; only Audi and Porsche seem to have done fairly well this year, and in the case of Porsche its not through selling cars!(which have plummeted) it is an indication of how poorly Honda have performed, they're shutting down this factory in Swindon(I think) for two whole months.


        Secondly, how can a manufacturer which is trying desperately to shift focus to it being the premier producer of "greener" vehicles still fund a F1 team and the damage to the environment that does - its long term bad PR. Honda are releasing a new family of Hybrids in the UK over the next couple of years (starting with the Insight in Spring 09) so they're really hoping to capture the public's interest in lower emission and higher fuel efficiency driving.
        So they're using the implosion of the car market as an excuse to implement a change of marketing strategy. Hmm, I like your thinking...
        .
        Suppose you have a physicist and a sociologist standing at the side of a field, observing a set of events unfolding on the field. The physicist does [describes] it using the terminology of mass and velocity and frequency of radiation and the rest. And the sociologist does it by describing it as a rugby match.



        May the Lord bless this post.

        Comment


          #5
          Originally posted by fredo View Post
          Sad day for the sport.
          Not really. It would be better if everyone left it - it's ****.
          .
          Suppose you have a physicist and a sociologist standing at the side of a field, observing a set of events unfolding on the field. The physicist does [describes] it using the terminology of mass and velocity and frequency of radiation and the rest. And the sociologist does it by describing it as a rugby match.



          May the Lord bless this post.

          Comment


            #6
            Originally posted by Neil Young View Post
            So they're using the implosion of the car market as an excuse to implement a change of marketing strategy. Hmm, I like your thinking...
            Not really but it will certainly help them on several fronts; no longer the need to shell £300m/yr on the F1 team, and removes them from the circus which the 'sport' has become; it will also help with their shift towards Hybrids (and Hydrogen fuel cell if the UK Government would look into refueling stations like California have done)
            James Philip Milner Fanclub #1

            Curtis Julian Jones Fanclub #1

            Comment


              #7
              Originally posted by Neil Young View Post
              Not really. It would be better if everyone left it - it's ****.

              Comment


                #8
                Originally posted by Neil Young View Post
                Not really. It would be better if everyone left it - it's ****.
                Barely even a sport really. It just seems like a lot of fast moving adverts chasing one another occasionally interrupted by adverts to me. I have to say it annoyed me when the BBC paid all that money for the thing when it could have been spent showing minority sports and living up to it's public service remit.
                "The man who never alters his opinion is like standing water, and breeds reptiles of the mind."
                -- William Blake

                Comment


                  #9
                  I can see all the teams trying to get Jenson Button's signature

                  Comment


                    #10
                    Originally posted by Ben Tover View Post
                    I can see all the teams trying to get Jenson Button's signature
                    He can join DC in the studio

                    Comment


                      #11
                      Originally posted by The_Milkman View Post
                      He can join DC in the studio
                      Aye, he can talk about that one victory

                      Comment


                        #12
                        Now Branson could be buying Honda.

                        BBC SPORT
                        Virgin make bid to buy Honda F1

                        Honda has confirmed Richard Branson's Virgin Group have made a bid to purchase its Formula One team.

                        The Japanese carmaker hopes a deal can be made in time for the start of the 2009 season in Australia on 29 March.

                        It is thought the team is up for sale for £1 - although any buyer would need to find a budget in the region of £40m to run the outfit for the new campaign.

                        "We are negotiating with several buyers and one of these parties is the Virgin Group," a Honda spokesman stated.

                        Honda pulled out of Formula One and put the team up for sale in December because of the effects of the global economic crisis.


                        Since then the leading contender was rumoured to be a planned management buyout led by the team's current chief executive Nick Fry, principal Ross Brawn and three other senior Honda Racing executives.

                        Branson has been involved with F1 before to a minor extent, his Virgin Mobile company sponsoring the Jordan team in 2002.

                        Virgin Atlantic Japan have also been personal sponsors of Honda-backed Japanese driver Takuma Sato for the past four years.

                        The decision could be a major boost for the career of British driver Jenson Button as well as the jobs of the team's 700 employees.

                        Honda first competed in F1 in 1964 and has clocked up three Grand Prix wins as a full works team.

                        Its engines have also been behind dozens of victories by stars such as world champions Ayrton Senna and Alain Prost.
                        Story from BBC SPORT:


                        Published: 2009/02/18 12:22:21 GMT

                        © BBC MMIX

                        Print Sponsor

                        Comment


                          #13
                          I'd buy them for £1.
                          "When a man insults my country I insult him, by taking his woman" Tony Yeboah

                          "looking through your posts since 2007 and what you have consistently written about my football team I have come to the conclusion that if you had 1 more brain cell you would be a plant .. your father was a hamster and your mother smells of elder berries, I fart in your general direction ..." Nicey

                          Comment


                            #14
                            Originally posted by Harv View Post
                            I'd buy them for £1.

                            Comment


                              #15
                              Honda leaves Formula One.

                              F1 FAIL!!

                              Comment

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