His adverts are being taken off prime time TV in the UK. I was right. 
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This is a joke. I've got the count at about 11 different birds now. It's amazing he's actually had anytime to play tournaments with all the shagging he's reportedly been doing.
As a general rule I've little sympathy for Billionaires who wander to the dark side (or in this case the fun side) but in this case it's turning it to an absolute witch hunt. I'm suprised the National Enquirer hasn't stuck him on a set of scales to see if he weighs the same as a goose or chucked him in a lake to see if he floats or sinks.
Right, who's next then. Amanda Knox looks like filth. He's bound to have done her at some point (plus there is the obvious danger factor involved)A lot of people run a race to see who is fastest. I run to see who has the most guts, who can punish himself into exhausting pace, and then at the end, punish himself even more.Comment
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I find all that quite hard to believe. Is there anyone on the planet who if they had a kid with a billionaire wouldn't have his name on the birth certificate and make sure he supports them financially? Why wait until his other infidelities come to light before raising the issue?Originally posted by Reaper View Post"My commitment to Liverpool is 100 per cent. I would die for that Liverpool shirt. I think the club loves me and I feel the same, no matter what the situation." - Pepe Reina, Nov '09.Comment
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If this is true then im amazed its taken so long to come out. I mean if he's had affairs with so many women its amazing that they all kept quiet for so long.
I guess he must have been paying to keep everyone quiet for a long timeComment
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Oh Tiger, what are you doing, man?! How can the biggest personal brand in sports, the best golfer ever, double-bogey like that (or nonuple-bogey, actually, presuming there are, in fact 10 mistresses and marriage is a par-one)?
Tiger makes $100 million or more per year from endorsements--more the result of his personal brand than his golf swing. His brand transcends the sport. He is The Natural, and he gives youth to a sport that skews old in its demos. His squeaky clean image made him a no-brainer for marketers and ad agencies.
None of this really changed when he smashed his car driving down a residential street he'd driven hundreds of times before or even because there was something fishy about the whole incident; it changed because he stonewalled.
In an era of social media, the table-stakes of branding are honesty, openness, and transparency. We all knew something happened, and we knew brand Woods should talk about it, explain it, let us forgive him for it. And we probably would have forgiven him, but now we can't even consider that without smirking and thinking of him as fodder for Letterman's top 10 and tabloid headlines about "the back nine."
I'm not sure why a big brand like Tiger didn't have better brand management. Tiger didn't say anything for a few days and then blogged, "This is a private matter and I want to keep it that way. Although I understand there is curiosity, the many false, unfounded and malicious rumors that are currently circulating about my family and me are irresponsible." Sorry, private citizens don't make tens of millions of dollars in endorsements. You are public. Brands exist in the mind of consumers that don't like being lied to.
Need a testament to people wanting and needing to know more? Tiger Woods was the number one source of traffic to news sites in December, according to New York research firm Experian Hitwise.
How brands respond in a crisis can be decisive. In 1990, Perrier was the coolest drink around, ordered by name as if it were an exotic mixed drink. Then laboratory technicians in North Carolina who regularly used Perrier as purified water in lab tests discovered an unacceptably high level of benzene (a carcinogen) in Perrier. According to the Economist in August 1991, Perrier broke the first rule in a crisis: "Don't play the problem down." Before they knew the real source of the problem, they announced it was "just one region (North America)," which turned out to be false. They joked at a press conference in Paris saying they were pulling the product off shelves worldwide because publicity is good! Net/net, management stonewalled the issue, market share plummeted, and the brand never recovered.
Contrast that with the Tylenol poisoning in the 1980s. J&J's response was quick and decisive, pulling all products off the shelf and eliminating capsules as a product form. I remember an article in The New York Times where experts were split on whether or not the brand name was still viable. Some need to surrender their expert badges; Tylenol maintained public trust because of how it responded and regained all of its market share.
Today, branding is about two-way loyalty; a consumer has a right to ask, "How will you show loyalty to me?" Loyalty is also about forgiveness. I think the public would have forgiven Tiger's transgressions, but I don't think the public will completely forgive him for not voluntarily coming clean ... for Tiger not showing loyalty back to his fan base.
In the world of athlete celebrity endorsements, an article in Promo Magazine (Sept. '07) talked about the need for careful 360-degree research on athletes, ensuring their "brand attributes" match those of the marketer to be endorsed and the need for an "exit strategy" in case things head south. The marketing research firm, Marketing Evaluations, Inc. The Q Scores Company (Manhasset, New York) tracks "Q scores" of roughly 1,800 celebrities. The scores are used to evaluate how positively or negatively the public feels about a celebrity and show how fast things can change after an incident. Two years after the rape charge, Kobe Bryant's unfavorable Q score was 53% (vs. 35% before the incident). Michael Phelps' unfavorable Q score went from 11 to 21 pre-post the bong photo. It used to be that this risk applied to most athletes, but not to Tiger; never to Tiger.
Now, Tiger has introduced risk into the equation and that will undoubtedly hurt his marketing value. Will he rebound? Will he conjure up unfavorable semi-conscious associations in the consumer mind? We just don't know for sure yet. We're all somewhat risk adverse so why take the chance? I can picture a marketer and their agency agreeing, "Maybe we better go with Jeter."_____________________________________
Weak willed, Wank or do they have a masterplan?
Think we have the answer..Slot!!
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What happened straight after the crash? Tiger must know by now that he is f*cked. Everything will leak out. All the money he surely must have paid the girls to keep quiet isn't worth a **** now. I don't believe for a second that the media didn't knew about Tiger's affairs months ago. If you're a big enough name with big enough contacts then the media will keep quiet. The media follows him around everywhere. That of course means that they also knew what was going on, but it would have damaged them more if they had published a negative story about Tiger without bullet proof evidence.
Now the keep quiet thing wasn't an option anymore. Tiger and his closest friends must know that. The media will now start to report about his mistakes. He isn't bullet proof anymore.
It wouldn't have mattered if he had tried to come clean straight away. To many "mistakes" and the timing off a couple of the mistakes would have damaged him badly even if he would have been open about it. No one would really believed him.
He would lose a lot of money and his two kids if Elin asked for a divorce. I don't think he cares about the money. It's the kids he want to keep. Will a divorce happen? Most probably.
Tiger is trying to save what he can from leaking out to have any chance at all to be able to keep the kids. If he had come clean then everything would have leaked out and no chance to keep the kids. Now he at least have a chance to keep them, not a big chance, but it's a chance.
IMO.Just believe and you never know what will happen.
According to Benitez it's important not simply to go out to win but to go out prepared to win, which means players have to put in the same level of work on a daily basis. Anything else is unacceptable.
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Tiger is screwed, his career is in tatters and he's got no chance with women as from now on. He'll turn out gay IMO.Comment
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"Its not about the long ball or the short ball, its about the right ball." Bob PaisleyComment
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Don't agree. He will only have to pay them even more now. He will soon only own a few hundred millions instead of a billion.Originally posted by PeteBest View PostJust believe and you never know what will happen.
According to Benitez it's important not simply to go out to win but to go out prepared to win, which means players have to put in the same level of work on a daily basis. Anything else is unacceptable.
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Just heard on the radio that Woods has got a ruling that allows an injunction to stop the publication of any pictures of him naked and/or having sex in any UK publications.
This just gets better.A humble guy with healthy desire.Comment
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Originally posted by The Erectile Banana View PostJust heard on the radio that Woods has got a ruling that allows an injunction to stop the publication of any pictures of him naked and/or having sex in any UK publications.
This just gets better.
****ing hell, it's carnage!!Thanks very much for being ‘This Mornings’ Farmer’Comment
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