Cadbury's gorilla ad

[peekay]

http://youtube.com/watch?v=Wy52yueBX_s

[Endless Dream]

think it's great for some reason, nothing to do with chocolate but a great advert!

It was made by the same person who did the Sony Bravia advert i think

[James]

Now that is impressive.

[Darth Marty]

ha ha ha strangely good.....I think!!

[Joe King]

Opposable thumbs

[Maestro]

I'm definitely going to buy one of those cars...

[Neil Young]

So what's the message? What does it do for the brand?

[Maestro]

So what's the message? What does it do for the brand?

Jeez Neil - y'know chocolate, gorillas, that whole thing? You know, like, evolution and ****? And milk chocolate? Y'know?

[Neil Young]

Jeez Neil - y'know chocolate, gorillas, that whole thing? You know, like, evolution and ****? And milk chocolate? Y'know?

Yes of course.

[Pacman]

So what's the message? What does it do for the brand?

It gets people like us talking.

They were even talking about in on Radio 1 this lunch time. It might not have anything to do with their brand but people are now talking about cadburys dairy milk. Genius marketing.

[Neil Young]

It gets people like us talking.

They were even talking about in on Radio 1 this lunch time. It might not have anything to do with their brand but people are now talking about cadburys dairy milk. Genius marketing.

Is it? And then what?

It seems to me incredibly short-term and reduces the brand to a novelty act. Then again, maybe that's how marketing is going.

[Pacman]

Is it? And then what?

It seems to me incredibly short-term and reduces the brand to a novelty act. Then again, maybe that's how marketing is going.

I can't remember the last time an advert had so many people talking about it surely that's a good thing?

[Ritchi3]

I can't remember the last time an advert had so many people talking about it surely that's a good thing?

That all depends on if people refer to it as the Cadbury's ad or not, as opposed to the Phil Collins Gorilla ad or something similar. I've seen a few ads in a similar fashion where I never could remember what the ad was for.

[Pacman]

That all depends on if people refer to it as the Cadbury's ad or not, as opposed to the Phil Collins Gorilla ad or something similar. I've seen a few ads in a similar fashion where I never could remember what the ad was for.

True however some girls were talking about the ad earlier in our office and low and behold 10 mins later someone was doing a shop run for some dairy milk.

[Neil Young]

I can't remember the last time an advert had so many people talking about it surely that's a good thing?

Possibly - it's hard to say since we're still in the short-term as far as this ad is concerned. It's an open question - it's certainly arguable that marketing is more about 'buzz' than ever but on the other hand I often hear people saying that ads with a consistent and clear theme (i.e. 'proper' campaigns) are more enjoyable as well being more comprehensible.