Stamford Bridge will be fronting a new look tomorrow night (Tuesday) as Chelsea begin our Champions League campaign against Bordeaux.
Last season's flags at each seat for European fixtures have given way to scarves, as one of the popular neck garments will be hung on every Chelsea seat before the game.
'The flags were successful last year, we got to the Champions League Final and they looked fantastic, but this year we thought we would try something a little bit different and have a bit of a different look,' said Wesley Barton, stadium tours supervisor, who is coordinating the scarf hand-out.
'We have seen some teams on the continent who have tried it and it looks fantastic when the fans wave them.'
And with the arrival of a Brazilian manager, Chelsea are hoping fans will employ the Latin-style twirling motion when they swing the scarves above their heads during the game, unlike the stretch-above-your-head effect some other teams use.
'We are trying to create our own effect, this is Chelsea Football Club, not Liverpool, and I think it is good to be different,' explained Barton.
'We're trying to bring a South American feel to it with the new manager and some of the players coming from there.'
There will be over 30,000 scarves placed around the stadium, but Barton is hoping fans will bring last season's flags back as well.
'Everyone will get their own scarf, but we still want people to bring their flags from last season.
'We want to create as much of an atmosphere as possible.
'So, a flag in one hand, a scarf in the other!
'We'll see what the fans make of it, but it should be really good.'
There are still a few tickets remaining for the first Champions League clash of the season, available from the box office only, they will go off sale on Tuesday at 5.30pm.
Last season's flags at each seat for European fixtures have given way to scarves, as one of the popular neck garments will be hung on every Chelsea seat before the game.
'The flags were successful last year, we got to the Champions League Final and they looked fantastic, but this year we thought we would try something a little bit different and have a bit of a different look,' said Wesley Barton, stadium tours supervisor, who is coordinating the scarf hand-out.
'We have seen some teams on the continent who have tried it and it looks fantastic when the fans wave them.'
And with the arrival of a Brazilian manager, Chelsea are hoping fans will employ the Latin-style twirling motion when they swing the scarves above their heads during the game, unlike the stretch-above-your-head effect some other teams use.
'We are trying to create our own effect, this is Chelsea Football Club, not Liverpool, and I think it is good to be different,' explained Barton.
'We're trying to bring a South American feel to it with the new manager and some of the players coming from there.'
There will be over 30,000 scarves placed around the stadium, but Barton is hoping fans will bring last season's flags back as well.
'Everyone will get their own scarf, but we still want people to bring their flags from last season.
'We want to create as much of an atmosphere as possible.
'So, a flag in one hand, a scarf in the other!
'We'll see what the fans make of it, but it should be really good.'
There are still a few tickets remaining for the first Champions League clash of the season, available from the box office only, they will go off sale on Tuesday at 5.30pm.

It's so ****in shallow, "different" twirling not waving.... my arse.
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