It's the psychology element to it - whilst Mourinho must know the bull**** he spouts is indeed that - it's that thing, where if you tell yourself something enough, you start to believe it. So Mourinho tells himself, ad nauseam, that he's the best manager ever, to the point where he believes it and acts like it.
Same theory with his players. Keep drumming it into them that they're the best in the world, and from a psychological/mental and confidence point of view, that's what they become. The players side of it, is quite Shankly-esque even, dare i say it.
Same theory with his players. Keep drumming it into them that they're the best in the world, and from a psychological/mental and confidence point of view, that's what they become. The players side of it, is quite Shankly-esque even, dare i say it.

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