This bit made me chuckle:
"Indeed, the man who agreed the deal, global marketing chief Joel Ewanick, was axed less than 48 hours after it was announced."
A number of their sponsorship deals also pay out a lot less when there is no Champions League qualification, so I think this notion that United's ability to generate vast amounts of cash regardless of on pitch performance is a fallacy.
"Indeed, the man who agreed the deal, global marketing chief Joel Ewanick, was axed less than 48 hours after it was announced."
A number of their sponsorship deals also pay out a lot less when there is no Champions League qualification, so I think this notion that United's ability to generate vast amounts of cash regardless of on pitch performance is a fallacy.

Just seems to have not a single ounce of humbleness in him
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