Surely the majority of United's money comes from Gate Receipts and TV. Their actual cash generation from Marketing is the best in the PL, but is sometimes overstated in significance - they have a habit of announcing big plans and deals which ultimately don't deliver much - Superstores in Asia, link-ups with the Yankees, Red Cafe in Dublin etc.. They have a blockbuster sponsorship, but ours was good for it's time, and late in the cycle currently, so our next Shirt Deal ought to be a big one.
Whilst our Marketing could undoubtedly be better, I'm pretty sure that the last time anything comparative was published, our income from traditional Marketing activity was at a significantly different (better) level than anyone other than Utd (including Arsenal). I'm not sure we're as hopeless as we like to claim, or even that we would be comfortable with a cynical 'milk-the-fans' mentality.
Whilst our Marketing could undoubtedly be better, I'm pretty sure that the last time anything comparative was published, our income from traditional Marketing activity was at a significantly different (better) level than anyone other than Utd (including Arsenal). I'm not sure we're as hopeless as we like to claim, or even that we would be comfortable with a cynical 'milk-the-fans' mentality.



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