New 07-08 kits

[Harv]

i have to say i wasn't impressed with the pictures that came out the other day.

But i think i have been swung by these official pics. It does look very good.

I think i may even buy one

[andyinswinton]

I don't know why the Carlsberg has to be green. Surely it would have looked better in red.

Also the numbers on the back are in black. Does that have to be the case or could they have been in red also?

[Shaggy]

I don't know why the Carlsberg has to be green. Surely it would have looked better in red.

Also the numbers on the back are in black. Does that have to be the case or could they have been in red also?

That's my only complaint, but we always do it. Why? Why does Carlsberg have to be in green?

[Revo]

carlsberg would look better gone

[Harv]

I don't know why the Carlsberg has to be green. Surely it would have looked better in red.

Also the numbers on the back are in black. Does that have to be the case or could they have been in red also?

well their logo is traditionally green.

so on a white shirt they would always want it to be green.

On a red or black shirt however green would look like poo, so its changed to white.

its all about the colour palette and what goes well with what.

[Reece]

Surely the Carlsberg logo needs to be one of the colours of the Carlsberg brand?

[Harv]

carlsberg would look better gone

with our new American owners we really should be pushing a deal with Coca Cola.

the logo looks nice, they are a massive brand, its not alchohol so we can enter the muslim market, and the colours fit perfectly with out club.


its a perfect match.

[Reece]

with our new American owners we really should be pushing a deal with Coca Cola.

the logo looks nice, they are a massive brand, its not alchohol so we can enter the muslim market, and the colours fit perfectly with out club.


its a perfect match.

I've been thinking this for a while too

[Maestro]

when are GK shirts ever nice though.

I don't see anything wrong with the present home GK shirt.
I've just ordered the away shirt actually. I'm like a child sometimes...

[Tee]

Generic looking design - very disappointed with adidas kit designs this summer. Probably end up buying the shirt though.

Cannot complain about the training gear though. Adidas make the best.

[Joe Le Toff]

http://www.liverpoolfc.tv/replicakit...prmid=18771539





doesnt look to bad at all actually.

spot on that

[StevieGnR]

Just pre-ordered mine

[bazza76]

Must say I love the white away shirt/black shorts combo. It reminds me of some of our favourite away strips from the down the years.

Lovely stuff.

I like the strips to be all the same colour, when i see the black shorts and the white and red top, dare I say it, it kinda reminds me of Uniteds kit

[IrishPaul]

I like the strips to be all the same colour, when i see the black shorts and the white and red top, dare I say it, it kinda reminds me of Uniteds kit

What?? Ye have to be messin' baz!!

The White shirt with Red trim and Black shorts is a classic LFC away kit!! How can it remind ye of them!! Granted the scum did have a similar away kit once in the 70's but it's deffo known as one of our away kits. It's actually my personal prefered LFC away coloured kit. Although I do like the yellow one too.

Mine is ordered

[Neil Young]

with our new American owners we really should be pushing a deal with Coca Cola.

the logo looks nice, they are a massive brand, its not alchohol so we can enter the muslim market, and the colours fit perfectly with out club.


its a perfect match.

I think Coca Cola's strategy is not tie themselves to particular clubs, at least in Europe (I've got a feeling I've seen their name on a Brazilian or Argentinian club shirt). They seem to prefer to ally themselves to the sport as a whole, particularly adopting the fans' perspective ("live football, eat football," etc.). That may change but it's served them pretty well so far and there is a real downside in allying yourself with particular clubs for global brands that aim to be inclusive in their targeting.

In other words, it may not be feasible to pursue Coca Cola. I'm sure however that the Americans will be very clued up on the potential value of shirt sponsorship deals and will get rid of Carlsberg if it makes financial sense.