new staduim info

[StevieG08]

its all in the presentation and paying attention to detail fella

Yeah i can't be arsed half the time

[The Glove]

Hicks & Gilette probably trying to introduce the North American sports ticket scheme.
For example the Hockey one is called "Ice pack", with that you have about four different packs of 7 or 8 matches that include a couple of BIG clubs and the rest mixed. The price depends on the SEAT, meaning you buy the pack and you keep the same seat for the whole package.
LFC will assign particular seats for them packs so that would not interfere with ST holder seats.
For example : Pack 1 : Manu, Chelsea, Tottneham, A Villa, Bolton, Wigan, Sunderland, Derby
Pack 2 : Arsenal, Everton, Newcastle, M'Boro, West Ham, Birmingham, Manc City & Reading.
So on and so forth.
When I was living in Vancouver a mate of mine and another bought 2 seats and started using the packs with their lasses, they split the price of 1200$/Cad and divvied up the Hockey games.
LFC can do something similar because it is a good idea for someone who can not afford the 650£ ST.

So what do you prefer? A full ground or LFC getting the full money?

[Radar]

So what do you prefer? A full ground or LFC getting the full money?

LFC getting full money which in turn means we can buy better players thus filling the stadium all the time.

[The Glove]

LFC getting full money which in turn means we can buy better players thus filling the stadium all the time.

But we wont get a full stadium because those with the likes of Boro midweek etc wont be arsed travelling to it. So all the extra money generated on a match day from fans will go missing meaning we wont be able to afford the better players

[marcus50bucks]

Yeah, Marcus, if you read my thread in March which broke the story on the increased capacity you'll see why!

Interesting news...

My 'source' was one of the architects at AFL in Manchester who were sacked to make way for HFS from Dallas. Sadly, that means I don't get any 'insider' information on the new stadium anymore...

Cheers mate

[REDSCOUSER]

So what do you prefer? A full ground or LFC getting the full money?

If we want to move with the times and be profitable and healthy to compete on all fronts on & off the pitch then I would say LFC getting the money generated from selling them ST & packs.

But we wont get a full stadium because those with the likes of Boro midweek etc wont be arsed travelling to it. So all the extra money generated on a match day from fans will go missing meaning we wont be able to afford the better players

If yer talKing about spending 3£ on a progy & a few beers bought at the club then that is pocket change compared to selling the tickets.
Furthermore, do ya think people will spend the money then not bother showing up mate ? I find it hard to believe there are LFC supporters who do that after working so hard to earn their money and buy the ST or the Pack.

[The Glove]

If yer talKing about spending 3£ on a progy & a few beers bought at the club then that is pocket change compared to selling the tickets.
Furthermore, do ya think people will spend the money then not bother showing up mate ? I find it hard to believe there are LFC supporters who do that after working so hard to earn their money and buy the ST or the Pack.

£3 a programme, say £2 a pint. Thats an extra £5 off atleast 40,000 people in a 60k+ stadium. Pocket change is it? I dont think so.


And yes, I do think people will not show up. People will pay nearly £500 for a Utd or Chelsea ticket alone. Especially those coming from further afield, so if they can get one for £250 and are coming from Norway, Ireland or Cornwall are they gonna be arsed coming for the rest of the games? I doubt it. The 5 game ticket may well work if LFC's fan base was all within 2 hours of Liverpool but its not is it? Some might travel but all will not. Its a waste to sell tickets like that.

[The Glove]

Infact, LFC has a lot of day trip fans who pay a ****load through agencies etc, if they can now get themselves a ticket for a big game at half price direct from the club are they really going to go to the other games as well? This is their one trip per season and if they can get a ticket for Utd then they will pay for 5 games to get them one. Surely you and anyone else can see that?

[El Jefecito]

Infact, LFC has a lot of day trip fans who pay a ****load through agencies etc, if they can now get themselves a ticket for a big game at half price direct from the club are they really going to go to the other games as well? This is their one trip per season and if they can get a ticket for Utd then they will pay for 5 games to get them one. Surely you and anyone else can see that?

Use the airlines as a model. How the hell do they get away with over selling by 25% and still have packed planes. We need to leverage whatever it is that they do.

[peekay]

Use the airlines as a model. How the hell do they get away with over selling by 25% and still have packed planes. We need to leverage whatever it is that they do.

Revenue Management and pricing is a highly specialised field with huge consulting companies who work exclusively on this. It is now used in a lot of places:rental cars,sports stadium in the US,hotels, and I know that some of the hospitals in US use it too. Every industry has factors which are unique to it and so the process used in one industry is not directly transferable to others. As some one rightly pointed out earlier, the price differentiation in airlines and hotels are based on time of booking.

For example the process your mentioning mate is called Overbooking - selling more tickets than the capacity. They decide this based on past booking trends and identifying the percentage of no-shows: people who buy tickets and do not show up.For example, for a vacation flight: Austin to Hawai,the percentage of no-shows will be less,so they dont overbook much.However, for a regular business flight: Austin to Dallas, the percentage of no shows is generally higher.This is just a simplified explanation of the process mate.

One of the beautiful feature of such pricing techniques is that it enables to sell some tickets at really low prices. For example, by having a high number of executive boxes which are highly priced, it may be possible to offset the cost of selling some regular tickets at really low prices.

[El Jefecito]

Revenue Management and pricing is a highly specialised field with huge consulting companies who work exclusively on this. It is now used in a lot of places:rental cars,sports stadium in the US,hotels, and I know that some of the hospitals in US use it too. Every industry has factors which are unique to it and so the process used in one industry is not directly transferable to others. As some one rightly pointed out earlier, the price differentiation in airlines and hotels are based on time of booking.

For example the process your mentioning mate is called Overbooking - selling more tickets than the capacity. They decide this based on past booking trends and identifying the percentage of no-shows: people who buy tickets and do not show up.For example, for a vacation flight: Austin to Hawai,the percentage of no-shows will be less,so they dont overbook much.However, for a regular business flight: Austin to Dallas, the percentage of no shows is generally higher.This is just a simplified explanation of the process mate.

One of the beautiful feature of such pricing techniques is that it enables to sell some tickets at really low prices. For example, by having a high number of executive boxes which are highly priced, it may be possible to offset the cost of selling some regular tickets at really low prices.

You obviously understand this whole area much better than me But isn't there a model we can leverage to address the issue that The Glove has identified?

[peekay]

You obviously understand this whole area much better than me But isn't there a model we can leverage to address the issue that The Glove has identified?

Errr..I am not an expert in the field mate..I think I have written whatever I know in that post ..So you know as much as me now
I did a term paper in grad school in that subject last semester and I dont know the specifics of how each company arrives at their pricing structure.It is normally a closely guarded secret to prevent them from loosing their competetiveness. But I do know that the model varies depending on the location, structure. For example, hicks may not use the same system he has for the Dallas stars for our new stadium. They will have to come up with a new system which I think many of ye matchgoing fans will be in a better position to judge.

But implementing such system will require an extremely efficient ticketing system office which does not seem to have a very good reputation among fans from what I hear.

[El Jefecito]

Errr..I am not an expert in the field mate..I think I have written whatever I know in that post ..So you know as much as me now
I did a term paper in grad school in that subject last semester and I dont know the specifics of how each company arrives at their pricing structure.It is normally a closely guarded secret to prevent them from loosing their competetiveness. But I do know that the model varies depending on the location, structure. For example, hicks may not use the same system he has for the Dallas stars for our new stadium. They will have to come up with a new system which I think many of ye matchgoing fans will be in a better position to judge.

But implementing such system will require an extremely efficient ticketing system office which does not seem to have a very good reputation among fans from what I hear.

Did you cover only the airline system or was it any system where demand outstrips supply?

BTW For sure, the ticketing system is CRAP.

[peekay]

Did you cover only the airline system or was it any system where demand outstrips supply?

BTW For sure, the ticketing system is CRAP.

In my term paper I studied some of the simple model used by the airline industry and the hotel industry.I could not get my hands on the more complicated models which are actually implemented as many companies dont share that information.
I do know that outside of airlines/hotels, it is very widely used in the rental car industry. Apparently some hospitals have started using it and some of the modern sports stadiums too.

Any system where the actual cost of providing service is constant upto a certain capacity,this system can be used.For example in an airline, it cost the same to the airline if they fly 30 people or 32 people. So it makes more sense for them to fly 32 people.

[lfc_michael]

We certainly get a lot of executive no-shows, judging by the varying attendances for 'sold out' fixtures; I can only see that phenomenon increasing in a new stadium. For less popular matches, particularly mid-weekers, I would imagine that the Club could 'overbook' the highest-priced seats, especially if they were being sold as packages with more attractive fixtures.

I would have no objection to the top price ranges being sold in block of games. I just firmly believe that the 'cheap seats' should be available on a match-by-match basis. I can't believe that a father who wants to take his two sons to a match will want to cough up for 3 x 5-match deal... And, as a regular attender, I would still prefer not to be forced into buying in that way.

peekay, were you studying Operational Research?