Who should we sell naming rights to?

[RedJedi]

I just hope we get a sponsor that doesn't rule out any support. I have a lot of muslim friends who will not even wear the shirt due to it having Carlsberg across it.

I dont get this, exscuse my ignorance but why cant they wear it. They are not drinking if they wear it.

There are many muslim shop keepers who sell alcohol.

So if they can have it in there shops then why not on a shirt ?

Makes no sense to me

[Red Chilli]

I dont get this, exscuse my ignorance but why cant they wear it. They are not drinking if they wear it.

There are many muslim shop keepers who sell alcohol.

So if they can have it in there shops then why not on a shirt ?

Makes no sense to me

It's religion mate, "making sense" doesn't even enter the same timezone as religions

[donpisci]

I dont get this, exscuse my ignorance but why cant they wear it. They are not drinking if they wear it.

There are many muslim shop keepers who sell alcohol.

So if they can have it in there shops then why not on a shirt ?

Makes no sense to me

I don't understand it either, I just let them get on with it. It's probably got something to do with shopkeepers being able to make money off of it.

[Maestro]

Morgan Stanley Park

[Imy]

Those Muslims who sell/consume Alcohol are in the minority.

[Red Chilli]

OK let's drop the muslim debate in this thread, this is about naming rights.

I think we should sell to those DIC muslims

[Dhav]

I think we should definitely either retain Anfield or give it something unique (similar to St.Mary's at Soton). If it's called the XXXXXX Anfield Stadium, everyone will still call it Anfield, no matter who the sponsor is.

St.Mary's is actually Friends Provident St.Mary's Stadium but everyone knows it as St.Mary's. The Emirates is just known as The Emirates.

I think that is the cruxt of the problem mate.

We want to retain Anfield in the name, but surely sponsors will realise that their trademark will be diluted with Anfield after the name in temrs of the stadium name and that everyone will end up calling it "Anfield" anyway. If I was a sponsor I wouldn't pay top dollar to share my company's name in the name of the stadium. I'd think to maximise our revenues from naming rights, we'd have to give the sponsors the whole stadium name.

Arsenal's stadium when being built was always known as Ashburton Grove, ever since the naming rights were sold it's been known as Emirates and nothing else. When the Emirates deal expires and everyone has had 15 years of calling it Emirates, and someone else purchases naming rights or it reverts to its original name, will people start calling it Ashburton Grove or JVC stadium or know it as Emirates? My point being, whatever it has cost Emirates to sponsor Arsenal and buy the naming rights, they have got a brilliant deal. Their name is the one the stadium will probably always be associated with.

I fear that to get a similar or larger amount of money than Arsenal have got out of this deal, then may be we might have to sacrifice the Anfield name on a long-term or may be even permanent basis.

[Ataturk]

AA Anfield

would get my vote

eh! eh!

[Kenneth]

I fear that to get a similar or larger amount of money than Arsenal have got out of this deal, then may be we might have to sacrifice the Anfield name on a long-term or may be even permanent basis.

Even if it's not in the offical name, it will still be refered to as Anfield or New Anfield by most.

[Dhav]

Even if it's not in the offical name, it will still be refered to as Anfield or New Anfield by most.

I hope you're right mate, because it might be the only way to retain the Anfield name. Personally I'll always call it Anfield.

[Hansi]

I didn't know that.

It's not very well known, so you're excused
Here's some info about it though:

Alcohol-free beer a success in the Middle East

Sales of the Carlsberg-owned alcohol-free beer brands Moussy and Holsten NAB are growing rapidly throughout the Middle East
The Saudis love alcohol-free beer. Sales of the Carlsbergowned
brands Moussy and Holsten NAB last year grew by
13% and 53%, respectively, and growth rates in 2007 are
expected to reach the same level, partly due to a new advertising
campaign and several new sales initiatives. Holsten NAB is
produced by Carlsberg in Germany. The beer has been sold in
the Middle East since the mid-nineties. Moussy is produced by
Feldschlösschen Getränke AG in Switzerland and has been on
the market in the Middle East for 25 years.

New strategy improved sales
With market shares of 43% and 11%, Moussy and Holsten NAB
are currently among the most popular beers in Saudi Arabia,
which is the main export market for Carlsberg in the Middle
East. A new strategy launched a few years ago may take some
of the credit for the growth in sales. As part of this strategy,
the price of Holsten NAB was raised 25% and consequently,
Holsten NAB is the only premium product in Saudi Arabia to
occupy a signifi cant position today.

Hypermarkets and waterpipe bars
In order to create awareness of the beer, cooperation with
the local partners has been intensifi ed greatly in recent years.
Carlsberg’s offi ce in Dubai coordinates the efforts towards hypermarkets
and supermarkets, while brand development is run
from Copenhagen in close cooperation with local advertising
agencies, sales partners and the Dubai offi ce.
Another interesting sales channel for alcohol-free beer is
sheesha bars, popularly known as waterpipe bars. A new task
force team will soon begin building up the brands through this
channel, and as part of this effort, they will visit the bars and
offer customers samples of the different variants of Holsten NAB
and Moussy.

New taste variants
In spite of the consumers’ generally conservative attitude to
new products, young people in particular have really taken to
new fruit-fl avoured beers.
The development of new products is part of a long-term
strategy aimed at driving the market and ensuring continued
high market growth. “The goal is to make NAB a lifestyle product
for young people,” says Michael Stenderup-Hansen.
Right now a new advertising campaign for Moussy and Holsten
NAB is being aired on many Arabic satellite channels. And
no less than a quarter of a billion potential consumers throughout
the Middle East will have the opportunity to see these advertisements.

[Red Chilli]

Sales of the Carlsberg-owned alcohol-free beer brands Moussy and Holsten NAB are growing rapidly throughout the Middle East

That sounds Yak :chunkas:

[Red_Polo]

I dont get this, exscuse my ignorance but why cant they wear it. They are not drinking if they wear it.

There are many muslim shop keepers who sell alcohol.

So if they can have it in there shops then why not on a shirt ?

Makes no sense to me

There are many Catholics who have sex before marriage, that's just the way the cookie crumbles I guess. A strict Muslim shouldn't (well, by their beliefs anyway) wear a shirt advertising alcohol in the same way that a Liverpool fan shouldn't wear a freebie S*n hat at world cup '98. It's just a simple matter of it going against what you believe. It would be hypocrisy. I think, for me at least, it's a lot more difficult to understand why people find drinking alcohol evil than why they wouldn't wear a shirt condoning it given they hold that belief.

[Barnyard]

Sorry, but how the **** are the Liverpool Echo going to pay 100 million quid for naming rights? That would take a **** load of classified ads for escort agencies and some strong paper lads.

I was joking!

[Abro100]

The happiest place on earth -- Disneyland