Carlsberg

[kev776]

Drank this Pish last week for the first time in years, nearly died a thousand deaths on friday morning, it must be so full of chemicals.

[MrsB]

I find it very average, would never buy it.

[massdebate]

If we're going for Premium beers then Boags would be a good shout but how about being sponsored by these guys? -

[Matt]

not a big side, but arent everton sponsored by chang beer?

I didn't even think of them

Drank this Pish last week for the first time in years, nearly died a thousand deaths on friday morning, it must be so full of chemicals.

To be fair Kev, living in Germany you're a bit spoiled when it comes to choice of beer.

[Vermilion]

But Surely, if they object to having an alcohol sponsor on the shirt in muslim countries just sell the shirt without the sponsor on it, sorted, Carlsberg could hardly complain about that, everyone's happy...we sell more shirts, LFC fans in these countries aren't disappointed.

[dom9]

Stella is really very poor. But I suppose it does get you drunk more quickly.

I have no idea, it's just the objection that is bandied about the most

I actually quite like the fact that we have a long standing sponsor. As long as we get a good deal out of them I see no reason for not continuing with them. Plus I actually quite like Carlsberg lager

[Neil Young]

If we're going for Premium beers then Boags would be a good shout but how about being sponsored by these guys? -

Maybe they haven't got £60m allocated in their marketing budget to spend on sponsoring a Premiership football club.

[Tee]

Does it though? In terms of television coverage or replica shirt sales or something else?

Is there any evidence that the potential income we forego is anything other than minimal?

I think the Carlsberg 'effect' has been exaggerated. I am a Muslim and wear the shirt lolz, but Liverpool also sell non-sponsored shirts so the choice is there.

I am also certain that in the Middle East these non-sponsored shirts are sold.

My main concern would be that as a global brand (hate using that term, sorry) we must act like a responsible Club and by promoting alcohol I feel we do not come across in a very positive light.

[EwarWoo]

We're not really promoting alcohol or Carlsberg but.

We're not saying it's great to drink, being involved in ad campaigns singing the merits of it or anything like that, we're being paid purely to increase brand awareness.

If a club was sponsored by Lynx it's not going to make dirty cunts suddenly decide to be hygienic, it's only going to make people already buying deodorant / showergel etc pause and look longer at Lynx and maybe try it.

Can't see how it's any different with alcohol.

[massdebate]

Maybe they haven't got £60m allocated in their marketing budget to spend on sponsoring a Premiership football club.

Well they are huge in the Asian markets plus it's a Spanish name (I think).

[dom9]

We're not really promoting alcohol or Carlsberg but.
We're not saying it's great to drink, being involved in ad campaigns singing the merits of it or anything like that, we're being paid purely to increase brand awareness.

If a club was sponsored by Lynx it's not going to make dirty cunts suddenly decide to be hygienic, it's only going to make people already buying deodorant / showergel etc pause and look longer at Lynx and maybe try it.

Can't see how it's any different with alcohol.

I think you'll find we are.

It's like saying formula 1 did not promote tobacco consumption until a few years ago. Tobacco consumption pretty much funded that sport.

[Neil Young]

Well they are huge in the Asian markets plus it's a Spanish name (I think).

Sure, I was just pointing out it's not a case of LFC marketing people simply identifying a brand they'd like the club to be associated with, as it depends on the marketing strategy of the sponsor.

I can't think of an instance where San Miguel is directly involved with any football club so, even if their budget was big enough (which, as you imply, it could be), it suggests to me they don't see Premier League football clubs as part of the mix.

Plus, now I think about it, I suppose I might subconsciously have been trying to stop the thread developing into a list of posters' favourite brands of stuff (and stuffs).

[Neil Young]

I think you'll find we are.

It's like saying formula 1 did not promote tobacco consumption until a few years ago. Tobacco consumption pretty much funded that sport.

Yes, I think it is like that but this new Puritanism about alcohol is really quite wearying.

Carlsberg is beer, not crack.

[Neil Young]

I think the Carlsberg 'effect' has been exaggerated. I am a Muslim and wear the shirt lolz, but Liverpool also sell non-sponsored shirts so the choice is there.

I am also certain that in the Middle East these non-sponsored shirts are sold.

My main concern would be that as a global brand (hate using that term, sorry) we must act like a responsible Club and by promoting alcohol I feel we do not come across in a very positive light.

I agree about the exaggeration.

Perhaps the link with Carlsberg doesn't allow us paint ourselves as pure but (a) it's pretty unimportant in the grand scheme of things and (b) we're not anyway.

[massdebate]

Sure, I was just pointing out it's not a case of LFC marketing people simply identifying a brand they'd like the club to be associated with, as it depends on the marketing strategy of the sponsor.

I can't think of an instance where San Miguel is directly involved with any football club so, even if their budget was big enough (which, as you imply, it could be), it suggests to me they don't see Premier League football clubs as part of the mix.

Plus, now I think about it, I suppose I might subconsciously have been trying to stop the thread developing into a list of posters' favourite brands of stuff (and stuffs).

What a spoilsport! Do sporting institutions or clubs not approach big brands to promote the idea of pushing their brands to the global market?

If it were up to me I'd have no sponsor on the shirt. Just the shirt number.