
I tell you what folks, say what you like about G & T but one thing is for sure, they are very astute business men and commercially very savy.
I cant go into to much detail for fear of getting my contacts in trouble but lets just say I have had dealings with a couple of companies who have worked with Liverpool FC pre and post G & T
One one occasion whilst taking about the potential of the EPL in Asia we got onto Liverpool ... apparently we were practically giving our brand away for nothing here before the Americans rocked up. Once they did, costs of being associated with Liverpool Fc rose almost 1000 % and rightly so. For all the people who could not get clobber in the Offical LFC shop, well with the exception of the website, the entire commercial operation was previously run like this.
Today it would seem we have people driving very hard bargains to get top dollar for our club, so much so this years pre season trip to Hong Kong was canceled because they would not cough up Real Madrid fees. Again rightly so I say we are one of the premium sports brands in the world we should be getting absolutely top dollar on every single commercial actitivy.
So the upshot of all this, if there is one massive benefit of having these guys on board is this, commercially we are far far stronger, operationally probably better run taking creative financing to one side and they are in the business of success with some track record, I am starting to think after there initially disastrous start, teething problems, early relationship jitters, this could be the start of something beautiful



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