Originally posted by Marsh
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That is the way Real Madrid used. They bought popular player after popular player so more and more people would buy Real Madrid stuff with the players name on it. After 20 years or so then suddenly people had get used to see the Real Madrid shirt around. The shirt had been popular because their idols played in it. Now you could start marketing it in another way because people knew what Real Madrid is and don't need to use big names to market it all the time. They can now market it using big names and in other ways.
Man U used Beckham to get mega big in Asia. Then they used Ronaldo. The value of Man U will go down if they don't soon sign up a new superstar. That is just the way it is. Real Madrid keeps their place on the top because they sign some of the most popular players out there.
They signed up Özil. Excellent marketing. He is the new German superstar and will also sell a lot of shirts in Turkey because of him. They signed Ronaldo. Excellent marketing. They signed Owen when he was a very popular player. They signed the Brazilian Ronaldo when he was the big name out there. They signed Laudrup when he was the best and probably most popular Scandinavian player. They signed up Becham....The list could go on and on and on.
That is the way Real do business and the reason to why they are so popular.
They use some of the most popular players out there. Maybe not always the best players but some of the most popular ones. That will ensure that fans will continue to buy the shirt all over the world because their idols plays in it.
Signing a player like Ronaldo made sure that they would sell a few million more shirts. Why? A lot of people don't support a certain club, they support a certain player.

from now on I will skip talking about our finances. That is a promise and will save myself from looking like a 

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