Of course PPV's are a good indicator of a wrestling company's success via marketability, advertising and general good booking. WWE just posted their last 24 months of figures and it's been down compared to the 24 months before that. WWE has always been making money through merch, from the Hogan and Austin days. Since they are now a plc, they've had to be a bit more creative but certainly Vince is worried about no one buying PPV's anymore. Wrestlemania usually guarantees a million buys, every year. The Trump Wrestlemania was the highest grossing ever, that was a few years ago. This year they got just above 900k worldwide.
As Heyman says in that interview, UFC have done more PPV buys in the past year domestically than the whole of pro wrestling does worldwide. That's just one MMA company compared to the whole of pro wrestling. That is because of good booking, good marketing and good promos. UFC this past year have been really good with their PPV's. How many WWE or TNA PPV's can you claim that were on par with what they have produced? Money in the Bank perhaps?
Reason why WWE have gone PG is because they are trying to corner the younger market. The 18-34 demographic is now flooded with MMA fans, which in the late 90s was the wrestling crowd. Vince is trying to get them young but the problem according to ROH writer Dave Lagana (who was WWE writer for six or so years) is that you will see younger and younger fans get into MMA because a) they are trying to get into something their older brothers, cousins, dads are into and b) it's real.
Wrestling at the moment is failing. You can't argue that. There are less superstars then there were ten years ago. TNA ffs is relying on 90s wrestlers to carry their product. Until some wise guy comes up with a new idea in wrestling or a new way to market the product then we may see some change but now, it's a lame duck. I bet someone like Jack Swagger, if he hadn't met Jim Ross, would have gone into MMA by now. Far more money, far less travelling to be done and a ****load more of reputable job to have.
As Heyman says in that interview, UFC have done more PPV buys in the past year domestically than the whole of pro wrestling does worldwide. That's just one MMA company compared to the whole of pro wrestling. That is because of good booking, good marketing and good promos. UFC this past year have been really good with their PPV's. How many WWE or TNA PPV's can you claim that were on par with what they have produced? Money in the Bank perhaps?
Reason why WWE have gone PG is because they are trying to corner the younger market. The 18-34 demographic is now flooded with MMA fans, which in the late 90s was the wrestling crowd. Vince is trying to get them young but the problem according to ROH writer Dave Lagana (who was WWE writer for six or so years) is that you will see younger and younger fans get into MMA because a) they are trying to get into something their older brothers, cousins, dads are into and b) it's real.
Wrestling at the moment is failing. You can't argue that. There are less superstars then there were ten years ago. TNA ffs is relying on 90s wrestlers to carry their product. Until some wise guy comes up with a new idea in wrestling or a new way to market the product then we may see some change but now, it's a lame duck. I bet someone like Jack Swagger, if he hadn't met Jim Ross, would have gone into MMA by now. Far more money, far less travelling to be done and a ****load more of reputable job to have.





Comment