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Cadbury's gorilla ad

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    #31
    Originally posted by smither View Post
    as a 'marketer' myself, i can see the appeal of doing an ad like this, it gets people talking etc, whether they say "dairy milk" or "the gorilla ad" its still raising awareness

    but you can't do too many too often or else you just become a joke, known more for quirky ads, you'll just dilute the brand.

    being dairy milk though, they're never going to be in danger of losing market share as long as they keep on saying 'look we're here' so its not much risk to do such an ad.

    i've forgotten my point, but im bloody hungry
    As I said, it seems pretty short-term. Maybe they're desperate. It looks like it to me anyway.

    .
    Suppose you have a physicist and a sociologist standing at the side of a field, observing a set of events unfolding on the field. The physicist does [describes] it using the terminology of mass and velocity and frequency of radiation and the rest. And the sociologist does it by describing it as a rugby match.



    May the Lord bless this post.

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      #32
      Originally posted by Neil Young View Post
      As I said, it seems pretty short-term. Maybe they're desperate. It looks like it to me anyway.

      Your an old fuddy duddy though Neil. Your not hip and down with the street. You'd like all adverts to contain Thora Hird and a selection of tweed suits.
      **** OFF HICKS AND GILLETT WE DON'T WANT YOU.

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        #33
        Originally posted by Pacman View Post
        Your an old fuddy duddy though Neil. Your not hip and down with the street. You'd like all adverts to contain Thora Hird and a selection of tweed suits.
        Ha, well that is why I was asking. You know, keep up to date with all the cool kids like you and Marky and Helios_Creed.
        .
        Suppose you have a physicist and a sociologist standing at the side of a field, observing a set of events unfolding on the field. The physicist does [describes] it using the terminology of mass and velocity and frequency of radiation and the rest. And the sociologist does it by describing it as a rugby match.



        May the Lord bless this post.

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          #34
          Originally posted by Neil Young View Post
          Ha, well that is why I was asking. You know, keep up to date with all the cool kids like you and Marky and Helios_Creed.
          You couldn't keep up with Marky Neil. Anyway he doesn't like you seeing as you don't have real teeth.
          **** OFF HICKS AND GILLETT WE DON'T WANT YOU.

          Comment

            #35
            remember when starbursts were opal fruits?

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              #36
              Originally posted by smither View Post
              remember when starbursts were opal fruits?
              And Nissans were Datsuns.
              .
              Suppose you have a physicist and a sociologist standing at the side of a field, observing a set of events unfolding on the field. The physicist does [describes] it using the terminology of mass and velocity and frequency of radiation and the rest. And the sociologist does it by describing it as a rugby match.



              May the Lord bless this post.

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                #37
                by the way, just checked, dairy milk came 4th in the top 100 brands compiled by AC Nielsen in 2005, so they don't really have to care what anyone thinks of their stupid drumming monkey

                http://www.acnielsen.co.uk/pubs/documents/Top100Brands.pdf

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                  #38
                  Originally posted by smither View Post
                  by the way, just checked, dairy milk came 4th in the top 100 brands compiled by AC Nielsen in 2005, so they don't really have to care what anyone thinks of their stupid drumming monkey

                  http://www.acnielsen.co.uk/pubs/documents/Top100Brands.pdf
                  Fair point. It also claims that consumers are moving towards healthier and more indulgent brands though so I don't see how a short-term bit of puffery really does anything except of course simply raise brand awareness (which is a job that doesn't need doing by the look if it).

                  Basically any data with pubs' name in the link has to be treated very cautiously indeed.
                  .
                  Suppose you have a physicist and a sociologist standing at the side of a field, observing a set of events unfolding on the field. The physicist does [describes] it using the terminology of mass and velocity and frequency of radiation and the rest. And the sociologist does it by describing it as a rugby match.



                  May the Lord bless this post.

                  Comment

                    #39
                    Perhaps, sometimes the idea for the advert is such a good one, it's hell with the message?
                    James Philip Milner Fanclub #1

                    Curtis Julian Jones Fanclub #1

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                      #40
                      Originally posted by Cacodemon View Post
                      Perhaps, sometimes the idea for the advert is such a good one, it's hell with the message?
                      Well, that was my question really. It happens but it seems pointless.

                      Years ago Cadbury's had a good product in Wispa and it had very successful, noticeable advertising but because they didn't get the basic positioning right it disappeared. I'm sure they made a fair bit of money out of it at the time but if they had had advertising that fitted how consumers actually consume the product then maybe they'd have made a lot more money over the fifteen years between withdrawing it and relaunching it.

                      Now they could be starting to screw up CDM as well.

                      Don't say I didn't warn you...
                      .
                      Suppose you have a physicist and a sociologist standing at the side of a field, observing a set of events unfolding on the field. The physicist does [describes] it using the terminology of mass and velocity and frequency of radiation and the rest. And the sociologist does it by describing it as a rugby match.



                      May the Lord bless this post.

                      Comment

                        #41
                        well, we read it here first

                        i dont really know the history of dairy milk, but im guessing it was one of cadbury's first products in its portfolio, its a different 'animal' (no pun intended) than wispa was/is, so can be promoted differently.

                        dairy milk is firmly positioned in britain's consumption attitudes. without advertising it then they would fall down the pecking order, but that's in terms of generations rather than 5 or so years. i think they'll be fine for now

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                          #42
                          Originally posted by smither View Post
                          well, we read it here first

                          i dont really know the history of dairy milk, but im guessing it was one of cadbury's first products in its portfolio, its a different 'animal' (no pun intended) than wispa was/is, so can be promoted differently.

                          dairy milk is firmly positioned in britain's consumption attitudes. without advertising it then they would fall down the pecking order, but that's in terms of generations rather than 5 or so years. i think they'll be fine for now
                          Well yes, thanks for patronising me...



                          So are you sales or marketing? I'm guessing you've got a sales background...
                          .
                          Suppose you have a physicist and a sociologist standing at the side of a field, observing a set of events unfolding on the field. The physicist does [describes] it using the terminology of mass and velocity and frequency of radiation and the rest. And the sociologist does it by describing it as a rugby match.



                          May the Lord bless this post.

                          Comment

                            #43
                            the aim of this advert is to relaunch to their brand after the salmonella food scare last year.
                            In Rafa I Trust

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                              #44
                              Originally posted by Neil Young View Post
                              Well yes, thanks for patronising me...



                              So are you sales or marketing? I'm guessing you've got a sales background...
                              haha no patronising intended! apologies if i sounded like an arse

                              i actually hate sales, i'm firmly in marketing, for a local college, but my degree taught me a few consumer behaviour/retail marketing things that i've managed to keep hold of.

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                                #45
                                Originally posted by DeeGame View Post
                                the aim of this advert is to relaunch to their brand after the salmonella food scare last year.
                                OK, that makes a lot of sense.

                                Fair enough, it's reasonable to be short-termist after a (hopefully) one-off f*ck-up like that.
                                .
                                Suppose you have a physicist and a sociologist standing at the side of a field, observing a set of events unfolding on the field. The physicist does [describes] it using the terminology of mass and velocity and frequency of radiation and the rest. And the sociologist does it by describing it as a rugby match.



                                May the Lord bless this post.

                                Comment

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