Cadbury's gorilla ad

[Joe King]

That all depends on if people refer to it as the Cadbury's ad or not, as opposed to the Phil Collins Gorilla ad or something similar. I've seen a few ads in a similar fashion where I never could remember what the ad was for.

Difference is, Phil Collins is a gorilla so no need to bring in an extra

[Monty]

It's ridiculous, the Gorilla isn't even in time!

[disco]

Utterly superb

[Rich]

In The Air Tonight

[Helios Creed]

Possibly - it's hard to say since we're still in the short-term as far as this ad is concerned. It's an open question - it's certainly arguable that marketing is more about 'buzz' than ever but on the other hand I often hear people saying that ads with a consistent and clear theme (i.e. 'proper' campaigns) are more enjoyable as well being more comprehensible.

As you may be able to tell, Neil is what is known in the business as "in the business"...

I like the advert, but don't see what it's got to do with chocolate. Assumed it was post-modern. Or ironic. Arch? Possibly unreconstructed or conceptual. Abstract?

It's funny when he starts drumming.

[disco]

What's to know? It's a ****ing brilliant advert that I'll instantly remember was for Cadburys.

However, some 'clever' ads are difficult to remember though - I can't currently remember which car maker has the dancing transformer robots.

[Ritchi3]

Is the purple colour not enough to associate it with Cadburys?

[MelBird]

I don't really remember what this little fella had to do with jeans but it still worked.

[DeeGame]

I don't really remember what this little fella had to do with jeans but it still worked.

he rocked

[Chiccada]

Apparently, the gorilla is used because where the cocoa beans for the chocolate are grown, there are gorillas roaming around, the rest of it is just because its funny.

[steveheighwayrobbery]

Possibly - it's hard to say since we're still in the short-term as far as this ad is concerned. It's an open question - it's certainly arguable that marketing is more about 'buzz' than ever but on the other hand I often hear people saying that ads with a consistent and clear theme (i.e. 'proper' campaigns) are more enjoyable as well being more comprehensible.

This one kind of spells it out without any form of esotericism NSFW http://youtube.com/watch?v=3kg0QlAxgcY

[Johnny]

God i`d love a bar of chocolate right now.

[Neil Young]

I don't really remember what this little fella had to do with jeans but it still worked.

he rocked

Which is exactly the point for a fashion brand.

[Neil Young]

Apparently, the gorilla is used because where the cocoa beans for the chocolate are grown, there are gorillas roaming around, the rest of it is just because its funny.

Funny and alcohol I get. Funny and chocolate?

As for the gorilla, maybe the "creative" team had an idea for a funny ad and then thought of a rationale so they could sell it to the client. "I know, let's make it a gorilla because that would be funny and we can say we're using it because they're from Africa or somewhere and that's roughly where the chocolate trees grow..."

When I say "maybe" I actually mean "almost certainly" since that's how things work much of the time.

[smither]

as a 'marketer' myself, i can see the appeal of doing an ad like this, it gets people talking etc, whether they say "dairy milk" or "the gorilla ad" its still raising awareness

but you can't do too many too often or else you just become a joke, known more for quirky ads, you'll just dilute the brand.

being dairy milk though, they're never going to be in danger of losing market share as long as they keep on saying 'look we're here' so its not much risk to do such an ad.

i've forgotten my point, but im bloody hungry