Carlsberg + The S*N

[calvoboy]

They also sponsor the leppings lane end. Someone in their marketing department is a complete cunt.

[Red Wino]

It's business. Simple as.

It's like like we're the only ones they sponsor.

[Kenneth]

This kind of stuff always brings out the drama queens.

[Elvoz]

This kind of stuff always brings out the drama queens.

agree - much ado here FFS

they were a worldwide brand last time i checked

[Ferrrrnando]

This kind of stuff always brings out the drama queens.

Did you lose anyone at Hillsborough? If you did, you might become a bit of a drama queen. That paper is scum of the earth, our main sponsors should know a whole lot better.

[Kenneth]

Did you lose anyone at Hillsborough? If you did, you might become a bit of a drama queen. That paper is scum of the earth, our main sponsors should know a whole lot better.

That's pretty typical of how it goes.

[Ferrrrnando]

That's pretty typical of how it goes.

You what?

[Elvoz]

Did you lose anyone at Hillsborough? If you did, you might become a bit of a drama queen. That paper is scum of the earth, our main sponsors should know a whole lot better.

i did fella but as ive said they are a huge worldwide company - they cant bow to liverpool fans in all they do

and i would never under estimate what that rag did or under play the feelings of hillsborough

[Fagan]

Did you lose anyone at Hillsborough? If you did, you might become a bit of a drama queen. That paper is scum of the earth, our main sponsors should know a whole lot better.

Carlsberg Hq have scrapped it and the s*n logo's have been removed from there web site.

[Fagan]

agree - much ado here FFS

they were a worldwide brand last time i checked

Who should know better!

At least its sorted now.

[Elvoz]

Carlsberg Hq have scrapped it and the s*n logo's have been removed from there web site.

be nice if true

[Fagan]

Liverpool fans' fury Carlsberg forces u-turn
Aug 15 2008 by Luke Traynor, Liverpool Echo

1 2 next »

CARLSBERG today scrapped a promotion with The Sun newspaper after a furious backlash from Liverpool fans.

The Danish brewer had planned to link up with the tabloid newspaper to give readers a free pint over this month’s bank holiday weekend.

But the move was met with derision from some Liverpool fans, who were angry the club’s shirt sponsor was working with a newspaper hated by many in Merseyside.

Reds’ supporters still boycott The Sun because of its coverage of the 1989 Hillsborough disaster, in which 96 Liverpool fans died.

Carlsberg were today holding emergency talks ahead of a formal decision to axe the promotion.

Fans’ groups had written to Anfield officials asking for their thoughts on the decision, suggesting Carlsberg’s sponsorship of the club is reviewed.

A spokesman for supporters union The Spirit Of Shankly said: “Carlsberg could have made a more careful choice.

“Lots of people were saying they should not sponsor us if they are doing things like this.

“There is no bigger issue for most Liverpool fans than Hillsborough and The Sun, and sensitivity was called for.”

The Carlsberg offer would have been made through vouchers printed in The Sunwhich were to be exchanged for a free pint in 13,000 pubs over the bank holiday weekend.

Liverpool fans bombarded beer trade website The Publican with reaction to the Carlsberg deal, many describing it as “insensitive”.

Ben wrote: “Lost for words. There’s no way on God’s earth I’ll ever buy that stuff again.”

Leopold wrote: “Disgusting! LFC should sever all connections with Carlsberg after this, utter disrespect for the 96 and the loyal fans who actively campaign against that rag mag!”

The Sun provoked controversy when it carried a front page story making false claims about the behaviour of Liverpool supporters at Hillsborough.

Despite an apology, many Liverpool fans have never forgiven the paper.

A Carlsberg spokesman said: “We are quite aware there has been mistake and we are very sorry about this. We are doing all we can to repair the damage.”

[Elvoz]

Liverpool fans' fury Carlsberg forces u-turn
Aug 15 2008 by Luke Traynor, Liverpool Echo

1 2 next »

CARLSBERG today scrapped a promotion with The Sun newspaper after a furious backlash from Liverpool fans.

The Danish brewer had planned to link up with the tabloid newspaper to give readers a free pint over this month’s bank holiday weekend.

But the move was met with derision from some Liverpool fans, who were angry the club’s shirt sponsor was working with a newspaper hated by many in Merseyside.

Reds’ supporters still boycott The Sun because of its coverage of the 1989 Hillsborough disaster, in which 96 Liverpool fans died.

Carlsberg were today holding emergency talks ahead of a formal decision to axe the promotion.

Fans’ groups had written to Anfield officials asking for their thoughts on the decision, suggesting Carlsberg’s sponsorship of the club is reviewed.

A spokesman for supporters union The Spirit Of Shankly said: “Carlsberg could have made a more careful choice.

“Lots of people were saying they should not sponsor us if they are doing things like this.

“There is no bigger issue for most Liverpool fans than Hillsborough and The Sun, and sensitivity was called for.”

The Carlsberg offer would have been made through vouchers printed in The Sunwhich were to be exchanged for a free pint in 13,000 pubs over the bank holiday weekend.

Liverpool fans bombarded beer trade website The Publican with reaction to the Carlsberg deal, many describing it as “insensitive”.

Ben wrote: “Lost for words. There’s no way on God’s earth I’ll ever buy that stuff again.”

Leopold wrote: “Disgusting! LFC should sever all connections with Carlsberg after this, utter disrespect for the 96 and the loyal fans who actively campaign against that rag mag!”

The Sun provoked controversy when it carried a front page story making false claims about the behaviour of Liverpool supporters at Hillsborough.

Despite an apology, many Liverpool fans have never forgiven the paper.

A Carlsberg spokesman said: “We are quite aware there has been mistake and we are very sorry about this. We are doing all we can to repair the damage.”

got to say im surprised they pulled it but glad they did

credit where its due to carslberg

[calvoboy]

I'm glad they've pulled it. It never ceases to amaze me how subservient some people are when it comes to businesses though, with the attitude (of a few in this thread) that "they are a big company so they can do what they want". Consumers hold the power, if everyone stops buying a company's goods then they go bust. Just ask Mr.Ratner.

The reason Carlsberg spend so much money on sponsorship is to try and associate themselves with the club in they eyes of our supporters, hoping that our fans will be more likely to buy their product and make them more money (as well as placing the brand name prominently on TV when we play and building brand awareness amongst football fans in general, though there are cheaper ways of doing this). As such, if they do something that the bulk of our fans would find distasteful, then they are wasting the money that they spend on sponsoring us, and throwing away some of the goodwill they have spent years and millions of pounds building. I'm sure that is why they have reversed this decision, as it does not make good business sense to upset supporters that you are trying to identify with.

I don't expect them to care for us because we are liverpool fans specifically. I do expect them to care for us because we are their customer base. Hence my comment that someone in their marketing department is a complete ****. Their strategy is not very joined up if they spend millions trying to build brand loyalty amongst liverpool fans on the one hand, and then destroy it through other marketing activity. Someone high up in Carlsberg has obviously reached the same conclusion.

[CAD]

They made a mistake and corrected it. Fair play to Carlsberg for that.