New global corp sponsor revealed Sept 18th!!

[Fivex]

One of Gillett's business interests is called "Great Northern Bark"

[ukfootballfan101]

Liverpool’s £80m shirt deal equals biggest ever

Liverpool have secured a new shirt sponsorship deal that equals the most lucrative in football history after signing a four-year agreement with Standard Chartered, the London-based international bank, worth £80 million over four years.

With their present deal with Carlsberg due to expire in mid-2010, Liverpool’s commercial department, headed by Ian Ayre, has been looking for a money-spinning agreement in keeping with the club’s status as one of the most recognisable brands in world sport. Until July, an exclusivity accord with Carlsberg prevented them from entering into talks with any other interested parties but once that had expired, Liverpool moved swiftly to tie up a new deal.

Carlsberg has enjoyed a 17-year relationship with Liverpool, one of the longest-running associations in world sport, but was unwilling to match the £20 million a season offer made by Standard Chartered, which equals the deal struck by Manchester United with Aon Corp, the American financial giant, in June.

Liverpool have long been criticised by their supporters for punching below their weight when it comes to commercial opportunities but the sponsorship deal struck by Ayre, the commercial director, is an indication that the club are beginning to make the most of their glittering history and worldwide fan base.

The fact that the Merseyside club have secured a sponsorship arrangement on a par with United’s is also hugely symbolic, with Liverpool having trailed some way behind their North West rivals for several years in terms of commercial enterprise. Liverpool’s deal with Carlsberg, for example, is worth just £7.2 million per annum, a figure that fell short of United’s £14 million income from AIG, the American insurance corporation.

The deal with Standard Chartered will be confirmed by Liverpool imminently, with George Gillett Jr, the club’s co-owner, having admitted during a radio interview that he expects a formal announcement to be made on Friday. “I think people will be pleased and surprised,” Gillett said. “It will be one of the great, worldwide corporations. And I think it will be a sponsor people will be pleased and surprised to be [associated with].”

For the first time since he bought Liverpool along with Tom Hicks in February 2007, Gillett has admitted that he could be willing to sell the club “if someone gets beamed in who’s got bags of money”.

But the revelation was tempered by the American’s admission that he would “probably” be at the helm for the long term.

“The club is in outstanding shape,” Gillett said. “Economically, it’s never been stronger. We just paid down our debt very substantially. We have less debt per dollar than any club in the league.”

Liverpool, meanwhile, have sealed a £250,000 deal with Southend United for the transfer of Michael Ngoo, a 16-year-old centre forward who was also being watched by Manchester United. Ngoo, who is 6ft 4in and has been likened in style to Peter Crouch, impressed during a recent trial with United but Liverpool have beaten their North West rivals to his signature after meeting Southend’s asking price.

In a departure from the recent furore surrounding the transfers of a number of teenagers, the deal for Ngoo has not resulted in acrimony between Liverpool and Southend, with the Coca-Cola League One club praising their Barclays Premier League counterparts for the way negotiations were conducted.

[Lee]

Liverpool, meanwhile, have sealed a £250,000 deal with Southend United for the transfer of Michael Ngoo, a 16-year-old centre forward who was also being watched by Manchester United. Ngoo, who is 6ft 4in and has been likened in style to Peter Crouch, impressed during a recent trial with United but Liverpool have beaten their North West rivals to his signature after meeting Southend’s asking price.

In a departure from the recent furore surrounding the transfers of a number of teenagers, the deal for Ngoo has not resulted in acrimony between Liverpool and Southend, with the Coca-Cola League One club praising their Barclays Premier League counterparts for the way negotiations were conducted.

The amount of youngsters we have is crazy. Just crazy

[wavydavy]

Convinced its "Linton Travel Taverns",

[Baracus]

Is that it 20m a season to be sponsored by the possibly the biggest Investment ******s in a huge market like Asia. The exposure alone, is enough to pay for more doughnuts for the Americana's.

[ashey]

They sign a world record deal (equal to ManYoo's), & people still have a go!

The new comercial ventures they've announced should help ease the burdern of paying the loan off & free up some more funds for Rafa to strengthen the squad.

I know they lied & I know they saddled us with a huge debt, but things aren't as bad as some people would have you believe.

[EwarWoo]

Not quite sure of the finances of a stadium, what proportion of ticket price is profit, what proportion season tickets, what proportion seating at certain prices, so possible off target, but isn't the extra sponsorship money going to be worth more than the extra gate receipts from a larger stadium anyways?

[Nicey]

They sign a world record deal (equal to ManYoo's), & people still have a go!

The new comercial ventures they've announced should help ease the burdern of paying the loan off & free up some more funds for Rafa to strengthen the squad.

I know they lied & I know they saddled us with a huge debt, but things aren't as bad as some people would have you believe.

Absolutely mate as I have said a million times these two ****ers know the commercial side inside out and I have a feeling they may actually make us hugely successful with the exponential growth on the commercial side fueling the teams success

[Icon]

The Standard Cartered Stadium will sound crap though!

[Shanks]

Won't look great on the shirts but I suppose we could do with the csah injection.

[Guest]

That's an excellent deal.

[RedReet]

Liverpool, meanwhile, have sealed a £250,000 deal with Southend United for the transfer of Michael Ngoo, a 16-year-old centre forward who was also being watched by Manchester United.

I look forward to seeing a front three of N'Gog, Ngoo and Amoo.

[DeeTheDog]

Credit were credit is due, this is a great deal for the club.

[kop-al-74]

I can see why some on here can't get excited about anything G & H do, but this is a great deal for the club.More than double the income generated from Carlsberg.Although I would still like to see the back of them myself,if they keep making these type of anouncements it's a step in the right direction.

The stadium is the big one imo though.

[The Birdman]

Great news - there is no bad way of twisting a £20 mill per year deal to equal the biggest shirt sponsorship deal, add in the Middle East exposure and we are on the right track.
I don't like the lies peddled by the yanks about the stadium (spade in the ground etc...) bit no-one buys a business/company/football club to lose a shed load of money so they are bound to turn our commercial fortunes around. It just takes time.

Thank **** Parry has gone otherwise we'd have signed for another 5 years with Carlsberg at half the price