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Why Roy Hodgson needs a crash course from Fergie in how to play the media game at a truly big club
By Darren Lewis
Published 07:58 27/10/10
Five months ago I wrote this: Why Roy Hodgson should stay well away from the Liverpool job.
For those of you too busy to read it, it was a piece arguing the case for why the former Fulham manager should not have touched the Liverpool position with a barge pole.
Hodgson is a good man, an excellent tactician and a very honest man. But with every day that passes the reputation that he reinvigorated at Craven Cottage is taking a huge kicking.
You can understand why he did go to Anfield. At 62 (63 now) he found it far too difficult to resist the lure of one of the giants of English - world - football.
But if he is to stay on Merseyside he will need a massive PR makeover.
If he starts getting questions about the job being too big for him, he needs to politely swerve them. Not show how hurt he is and start justifying himself by trotting out his cv.
It may sound strange this coming from a journalist, but he may even need a crash course in how to sound as though he is giving the fans what they want from the likes of Sir Alex Ferguson.
Because you would never in a million years get Manchester United's finest admitting it would be hard to hold on to one of his strikers if a so-called bigger club came along.
And yet that is exactly what Hodgson did last week when he conceded he would struggle to keep Fernando Torres in the face of interest from United.
If you are resting players for a game ahead of one that is more important at the weekend, the fans don't want to hear you talking about how they have to put up with stiffs who are not quite good enough.
Talk them up! Big up the players who are deputising for the likes of the big guns, just like Arsene Wenger did yesterday with Jay Emmanuel Thomas.
To be perfectly honest, Hodgson cannot afford to be losing ANY games at the moment. Liverpool need momentum and that comes with a consistency of tactics and team selection.
Weighing heavily in his favour is the fact that Liverpool have never sacked a manager mid-season in their 117-year history.
If Hodgson is to continue that trend then he will have to review his way he deals with the media instead of biting on everything and showing he can be wound up.
Because the patience he would have had at Fulham is running worryingly thin at Anfield.
And while he could get away with playing down expectations in London the fans are most definitely not having it on Merseyside.
Read more: http://www.mirrorfoo...l#ixzz13euKxV1C
By Darren Lewis
Published 07:58 27/10/10
Five months ago I wrote this: Why Roy Hodgson should stay well away from the Liverpool job.
For those of you too busy to read it, it was a piece arguing the case for why the former Fulham manager should not have touched the Liverpool position with a barge pole.
Hodgson is a good man, an excellent tactician and a very honest man. But with every day that passes the reputation that he reinvigorated at Craven Cottage is taking a huge kicking.
You can understand why he did go to Anfield. At 62 (63 now) he found it far too difficult to resist the lure of one of the giants of English - world - football.
But if he is to stay on Merseyside he will need a massive PR makeover.
If he starts getting questions about the job being too big for him, he needs to politely swerve them. Not show how hurt he is and start justifying himself by trotting out his cv.
It may sound strange this coming from a journalist, but he may even need a crash course in how to sound as though he is giving the fans what they want from the likes of Sir Alex Ferguson.
Because you would never in a million years get Manchester United's finest admitting it would be hard to hold on to one of his strikers if a so-called bigger club came along.
And yet that is exactly what Hodgson did last week when he conceded he would struggle to keep Fernando Torres in the face of interest from United.
If you are resting players for a game ahead of one that is more important at the weekend, the fans don't want to hear you talking about how they have to put up with stiffs who are not quite good enough.
Talk them up! Big up the players who are deputising for the likes of the big guns, just like Arsene Wenger did yesterday with Jay Emmanuel Thomas.
To be perfectly honest, Hodgson cannot afford to be losing ANY games at the moment. Liverpool need momentum and that comes with a consistency of tactics and team selection.
Weighing heavily in his favour is the fact that Liverpool have never sacked a manager mid-season in their 117-year history.
If Hodgson is to continue that trend then he will have to review his way he deals with the media instead of biting on everything and showing he can be wound up.
Because the patience he would have had at Fulham is running worryingly thin at Anfield.
And while he could get away with playing down expectations in London the fans are most definitely not having it on Merseyside.
Read more: http://www.mirrorfoo...l#ixzz13euKxV1C





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