Integrity of the product obviously comes first though. Nobody will watch if basic rules aren’t upheld & it’ll become just like the Saudi league, a soulless abyss of nothing.
If they give City a free pass just cos ‘they’re big’ (which is effectively City’s strategy - cheat your way to the top and become too big to fail), then what’s to stop anyone from doing whatever the **** they want?
Sponsors are sensitive to the overall picture I think and we see often already, for example advertisers pulling Twitter ads. If the sport isn’t honest then people won’t watch and ad revenue will go elsewhere, meaning broadcasters won’t pay as much for the product.
If they give City a free pass just cos ‘they’re big’ (which is effectively City’s strategy - cheat your way to the top and become too big to fail), then what’s to stop anyone from doing whatever the **** they want?
Sponsors are sensitive to the overall picture I think and we see often already, for example advertisers pulling Twitter ads. If the sport isn’t honest then people won’t watch and ad revenue will go elsewhere, meaning broadcasters won’t pay as much for the product.
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