New season ticket prices

[powerpack]

your right but they will get more money because of this.

Agree but where's the money going to go? We can't assume they're going to invest it into the club. I'm with Craig, the 18% rise is unacceptable in the current climate

Much as I hate Chelsea, and I do, if you speak to their reals fans they rave on about the days of Gullet and Vialli, not 3 premierships under Abramovich. When the Stamford Bridge had an atmosphere. Now a lot of them can't afford to go to matches and all these so called fans who never went to a match 15 years ago have come out the wood work. Their ground is full of Tim Nice but Dims, lets not let it happen to our club

[CJ]

Agree but where's the money going to go? We can't assume they're going to invest it into the club. I'm with Craig, the 18% rise is unacceptable in the current climate

Much as I hate Chelsea, and I do, if you speak to their reals fans they rave on about the days of Gullet and Vialli, not 3 premierships under Abramovich. When the Stamford Bridge had an atmosphere. Now a lot of them can't afford to go to matches and all these so called fans who never went to a match 15 years ago have come out the wood work. Their ground is full of Tim Nice but Dims, lets not let it happen to our club

the money will go into the bank account. That will pay the bills be it transfers be it wages be it debt etc etc.

as we are in the **** financially then it all helps.

i do think its wrong but its a very sensable thing from the clubs point of view.

[powerpack]

the money will go into the bank account. That will pay the bills be it transfers be it wages be it debt etc etc.

as we are in the **** financially then it all helps.

i do think its wrong but its a very sensable thing from the clubs point of view.

Agree we needed a price hike, but think it's quite a significant one. We do need extra revenue but just hoping it won't be at the expense of our 12th man

[CJ]

Agree we needed a price hike, but think it's quite a significant one. We do need extra revenue but just hoping it won't be at the expense of our 12th man

i agree. I think that it would need to get much more expensive for that to happen. the rest of the ground may be quieter though. commercially not sure that matters, no matter how much it matters to us

[Craig_H]

You're also missing the point that year in, year out, we lose revenue and ground on the other clubs due to our low ticket prices.

Yes, it's a big increase, but it still leaves us cheaper than any other top four club, and so still losing ground.

It's a catch-22 situation really...pros to raising them and pros to leaving them as they are.

Scratch, you cannot justify an 18% increase in prices, during a recession. It's as simple as that.

No matter how much revenue we're losing out on, it is what it is and that's down to the club for being too conservative with pricing from years ago, when the PL boomed.

I dont know what your situation is, if you have a ST or buy tickets on a game-by-game basis, but there's no way that asking regular match going fans to up their spend by 18%, is fair.

[RichC]

You're also missing the point that year in, year out, we lose revenue and ground on the other clubs due to our low ticket prices.

Yes, it's a big increase, but it still leaves us cheaper than any other top four club, and so still losing ground.

It's a catch-22 situation really...pros to raising them and pros to leaving them as they are.

Is the correct answer - under Parry we allowed our revenue streams to fall, the price hike albeit a large one in a closed season still leaves us cheaper than our peers - I think Man Utd make something like 3 Million a home game more than us per game, obviously they have a larger stadium etc... but their prices have been rising consistently over the past few years - it makes commercial sense to try and maximise the revenue streams from the match day tickets as best as they can which hasn't been done properly for god knows how long.

It's not great this 18% or so hit in one go but it was the correct business decision to make unfortunately.

[Craig_H]

I'm curious as to how affected the people are, who are saying it's a good thing.

Any takers?

[CJ]

I'm curious as to how affected the people are, who are saying it's a good thing.

Any takers?

as i am not supporting our owners financially then it has no efffect on me.

as you said in an earlier thread people will still go to the match it might not be the same people who go now but we will make more money.

so its good from an income stream point of view.

from a fans point of view not very good.

however still a good deal when compared to some of our neighbours.

so good and bad. Depends where your looking at it from.

[Craig_H]

It wont really impact on me either, as the ST havent gone up by anywhere near as much. But i'm thinking of those who buy tickets on a match by match basis. This is completely disproportionate and another sign of the club drifting further away from its core values. The fans are what make LFC what it is, but we're well on the way to becoming just another random PL club. Quite sickening really.

[RichC]

I'm curious as to how affected the people are, who are saying it's a good thing.

Any takers?

Probably as much as you I would imagine.

You miss the point - it's not great the prices are raising but we've been so bad at maximising revenue into the club that at some point it had to be done.

So to make it as crystal clear for you as I possibly can a) I dont' think it's great in the slightest but b) at some point it was going to happen either under these owners or the following ones - it's simply inevitable that we'd be dragged from the 1980's style club we've been run as through the 80's 90's and most of the 00's!

[CJ]

It wont really impact on me either, as the ST havent gone up by anywhere near as much. But i'm thinking of those who buy tickets on a match by match basis. This is completely disproportionate and another sign of the club drifting further away from its core values. The fans are what make LFC what it is, but we're well on the way to becoming just another random PL club. Quite sickening really.

i agree but i am not sure that to keep prices low will not ultimately be the same.

****ed either way really. its the relentless march for money.

[redstaralex]

I suspect people are missing the associated add ons i.e. the phone queue or internet booking fee on top, this comes to pretty much £50 a ticket for something that I may or may not enjoy (after years of going to all home games I can justify my opinion there) so for me and the missus £100 for 2 hours that I might enjoy is not economically acceptable, cable tv will have to get me through the season

[CJ]

could this help on the boycott lfc front?

[Craig_H]

Probably as much as you I would imagine.

You miss the point - it's not great the prices are raising but we've been so bad at maximising revenue into the club that at some point it had to be done.

So to make it as crystal clear for you as I possibly can a) I dont' think it's great in the slightest but b) at some point it was going to happen either under these owners or the following ones - it's simply inevitable that we'd be dragged from the 1980's style club we've been run as through the 80's 90's and most of the 00's!

I understand it perfectly well. If a business ****s up though, like LFC did with its pricing, it is the responsibility of the business, and it's not fair to pass a big bulk increase onto its consumers (especially not in a football context) in the midst of a recession. And it's not even as though we've gone and broken transfer records and signed world class players - at least then, fans could put the price increase against enjoyment of a world class team that's challenging for top honours. But no, the fans are being asked to pay stupid money, so that the Yanks can keep hold of the club a little longer. It's pathetic.

In future, when the ground is full of posh toffs who spend half the match at the kiosks, and we've lost the 12th man, it'll be no great comfort that our commercial activity has modernised.

We beat Chelsea in 2005 largely due to the atmosphere of real fans - and they're the ones who'll be priced out.

Just another mediocre random club with nothing special about it and no genuine bond between team and supporters. Great.

How will the impact on you be about the same as it is on me?

[-V-]

I would suspect that the fans who think an 18% increase in price is justified because of a need to increase revenue are probably those fans who never go to games anyway and have no intention of going to games so its not going to bother them.